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GSM 2009, Spring

Spring 2009

Monogram Mania

You see them on almost everything these days: blankets, beach bags, stationery, belt buckles, even dog tags. Find out what factors lead to the enormous surge in the popularity of monogrammed products and how you can benefit from this glowing-hot trend.

Spring 2009

Monograms Are Her Muse

Francene Dudziec has a passion for typography and quality gifts. Find out how she merged her love for the two into one successful business with her store, Monogram Muse.

Spring 2009

Working Wedding Wonders

Style. Elegance. Value. Find out what mix of these attributes and more drives your customers' demand for wedding day accessories. If you haven't done so already, consider taking the plunge and saying "I Do!" to a timeless gift shop product category.

Spring 2009

Holiday Gourmet: The Season Never Tasted So Good!

Specialty gourmet has always been a popular category especially when it comes to gift giving for the winter holidays. Find out how the category is adapting to a rough economy and still coming out ahead.

Spring 2009

Best Sellers in Charleston, SC

"The most romantic city in America," historic Charleston, South Carolina, is a perfect getaway for lovers, seducing visitors with its cobblestone streets, historic churches, delicious low-country dining and upscale shopping. King Street—the city's shopping Mecca—has some very inviting, locally owned stores occupying buildings that are architectural treasures. Thanks to its coastal location, Charleston's weather is temperate—a boon to merchants' bottom lines. Both spring and fall are peak seasons for tourism.

Spring 2009

Build Your Own Buzz!

marketing imageSocial marketing is huge these days and blogging is the name of the game. Before you start one for your store, here is a look at blogging best practices and best-avoided blunders.

Spring 2009

The Web as Marketing Tool

marketing imageA weak economy is exactly the time you should give your marketing efforts a boost. Consider the web. Sure your store has a website. But have you really used every opportunity the web provides to grow your business? Use our checklist to find out which online marketing tools could work for your store.

Spring 2009

Can you recommend marketing strategies that will help boost store sales?

marketing imageIndustry leaders recommend marketing strategies that will help boost store sales.

Spring 2009

Ten Common Mistakes Companies Make in Pricing their Products or Services

marketing imageIn the course of our engagements, we have seen examples of good and bad pricing policies. The following is a list of ten of the most common mistakes companies make when pricing their products and services.

Spring 2009

Fees for Nothing

marketing imageMerchants have suspected for years that the smoke screen of complexity that surrounds the fees they pay for credit card processing allows opportunists to scrape slices off their revenue.

Spring 2009

Fab Finds Spring 2009

The hottest finds for spring 2009.

Spring 2009

Halloween Showcase

A ghostly showcase of great products for Halloween.

Spring 2009

Five Steps to Fab!

marketing imageYou can create fun displays like this for very little cash. See how to use inexpensive fixtures and basic design principles to great effect.

Spring 2009

Holiday Wraps and Tags Showcase

Check out the gorgeous holiday paper and tags we've found for this showcase.

Spring 2009

Home Fragrance Showcase

A scented showcase of wonderful home fragrance products.

Spring 2009

Trending Up Spring 2009

If you need to know what's hot for spring, check out what we've found.

Spring 2009

Pets Showcase

Check out these seven hot products for pets.

Spring 2009

Stationery Showcase

Our stationary showcase has six awesome products to add to your store.

Spring 2009

Message in a Bag

marketing imageDoes your marketing message extend to your store’s bags? Catchy store bags can have your customers toting them and your marketing message for free. Here are some examples of store bags that win high marks in the marketing department.

Spring 2009

Green Marketing

marketing imageYou know being green helps both the environment and your business. Here are some ideas to get you going in the right direction and to create an effective, green brand image for your store.

Spring 2009

Pink or Blue? Greening Baby Sales

Skip the pale pink and baby blue. Today's babies are all about "green," with organic and eco-friendly products in everything from nursery décor to footwear.

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