A rustic, all-American look is about finding the beauty in the old and making it new again. Weathered display fixtures and props are a cozy addition to retail spaces and ideal for merchandising vintage, shabby chic, minimalist, country, feminine, primitive, industrial, natural and eco-friendly categories of merchandise.
An organized back room is essential to the profitability of a retail store. It houses the supporting materials and supplies needed to conduct retail transactions, as well as areas for processing incoming and outgoing merchandise. Continue Reading »
Cross-merchandising is straightforward with displays that feature books. A well-placed book can set the tone for a display, identify a theme and serve as visual merchandising “lifts” or bases. Continue Reading »
First impressions are important in retail, but last impressions are just that – lasting. The accessibility and presentation of the cash-wrap affect the final amount of a sale, future correspondence opportunities and set the tone for turning a new patron into a returning customer. Continue Reading »
A key component of merchandise presentation, color attracts attention and influences consumer decisions. Effective visual merchandising utilizes color to enhance products and reinforces a store or brand image. Continue Reading »
Remember the hot-selling item that you reordered too late and the time you got talked into ordering six-dozen of something to get a super deal? The remainders are likely on a sale table or clearance area in your store. Here are a few ideas to help you bid a quick goodbye to those not-so-good buys. Continue Reading »
A well-organized store is essential to increasing sales. Orderly displays are challenging when unruly products are not corralled effectively. Choose display options that encourage neatness with maximum merchandise exposure and you may find you solve some storage issues at the same time. Continue Reading »