Your point of differentiation from big boxes stores applies to more than just your product mix. It extends to the larger community as well. Here are five actionable marketing ideas for outreach that are well worth the effort.
Community outreach means different things to different retailers but all of them agree that being a part of the community is an important part of their business. We asked four savvy retailers and one forward-thinking independent sales representative to share with us how they maximize their community involvement.
Hosting an in-store event is a grand way to attract new customers, increase sales, gain exposure for your retail store and distinguish it from the competition. With a little creativity and careful planning, you can create in-store workshops, gatherings and celebrations that will benefit your store well beyond the date of the event. Continue Reading »