Facebook and Pinterest and Blogging, Oh My! Here’s how to integrate all three platforms to promote your gift shop goals.
A few issues ago, we discussed how in-store events can be a strong marketing and sales tool for your store. Events are a fantastic way to bring in foot traffic and get some community attention. If you don’t host in-store events, and only sell online, you can use these tips for virtual events like sales.
You can use social media platforms to achieve a number of objectives – including spreading the word about your upcoming event and driving increased traffic to your store.
Say you have a Facebook account, actively use Pinterest and maintain a store blog. What steps would you take to make sure each of these platforms serves your end goals well?Continue Reading »
Gift shops come in all sizes – and locations! The decision to locate your business depends on a lot of factors including rent and traffic. Find out why these gift shops decided to give their local shopping centers a try. Continue Reading »
In-store classes bring more visits, increased sales and best of all – loads of fun! Here's a primer on how to pick and host the right class for your gift shop. Continue Reading »
As hard as it is to imagine, what if the unthinkable happens and disaster strikes? Two retailers share their inspirational stories—the decisions they had to make and the lessons they learned in the wake of unforeseen events. Continue Reading »
Having a store of sound credit is basic common sense for all gift retailers. Here's what you need to know to build a strong credit line for your gift shop. Continue Reading »
Pinterest seems like the perfect social media platform in an industry where visual impact counts for a lot. Here's a peek at the hot new social media tool that's making waves. Continue Reading »