Although Instagram is much smaller than the social media giant Facebook, with about 200 million monthly active users it’s a website with growing opportunity. And since Facebook purchased this platform in 2012, we’re going to start seeing more integration between these two social media networks. For example, in the new Facebook Page layout you’ll find an Instagram tab built into the page.
Instagram is a mobile application and in order to use it, you need to have a smartphone and download the free app. Your profile and photos/videos can be viewed online but you cannot upload content online, you must do so from the application.
If you’re thinking about using Instagram to market your specialty retail business and connect with your customers, or you’re already doing so but want to take your efforts to the next level, here are some power tips:
Planning on at least one market this year? In the last issue of GIFT SHOP, we reviewed some tips for pre-show planning and advice on what to bring. Here are some tips on how to make the most of your time at the show. Continue Reading »
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Your point of differentiation from big boxes stores applies to more than just your product mix. It extends to the larger community as well. Here are five actionable marketing ideas for outreach that are well worth the effort. Continue Reading »