GIFT SHOP Mag Cover Stories
Think greeting cards are a thing of the past? Think again! With annual retail sales close to $7 billion, the stationery category is as vibrant – and relevant – as ever.
Michael Rance will tell you: There are some things for which only the written medium will do. You just can’t send a sympathy e-card, says the owner of Nashville-based The Greeting Place. Or at least you shouldn’t.
Despite the worries about social media displacing the relevance of a greeting card, industry experts have largely found the anxieties to be misplaced. In fact, says Susan January, Vice President of Product Development at Leanin’ Tree in Boulder, CO, “greeting card usage for special occasions is more relevant and important than ever, as certain life occasions and experiences are simply too important or special to be minimized with just a Facebook shout-out.” January adds that “the emergence of texting, Facebook and digital greetings has created a new term for those people to whom one sends a paper card—these are closer friends and relatives that have been deemed to be “card-worthy,” a term that well captures the power that still resonates in the sending and receipt of a greeting card.”Continue Reading »
As the sea continues to exert its influence on a wider variety of giftware, the category is making a splash by differentiating into discrete nautical and coastal trends. Continue Reading »
Your customers are pledging allegiance to the red, white and blue – by buying American-made products. Are you? Continue Reading »
Candles continue to be a sure bet, just as they've been for years. Here are the burning trends you need to know about now, and how to keep sales simmering. Continue Reading »
The "write" trends in stationery—we count down ten. Continue Reading »
When your customers are looking for small indulgences that won't break the bank, bath and body fits the bill perfectly. Continue Reading »
The growing popularity of DIY projects, farmers' markets and an increased emphasis on the outdoors means products in this category are having their time in the sun. It has never been a better time to reap rich dividends with garden and outdoor products. Continue Reading »