Giftware Product Trends
Shoppers are getting into the Halloween spirit with fun décor and accessories that are increasingly delivering sweet treats to retailers.
Halloween may be a holiday of frights, but there’s nothing for retailers to be scared of — this is a great opportunity for sales. Consider that average spending on Halloween has increased 54.7 percent since 2005, with total spending estimated to have reached $6.9 billion last year, according to the National Retail Federation (NRF).
What makes it such a popular holiday? The fact that it’s fun is a good start. “People let their hair down,” says Beth Lorentz, VP of product development at Midwest-CBK. “They’re unabashed; the holiday gives all the permission to do that.”Continue Reading »