Giftware Product Trends
Pop culture and man-cave sensibilities have merged to create an increased demand for men’s gifts.
When Alan Cadan, founder of Alynn Neckwear in Southern California, began to sell high-quality men’s neckwear in 1979, his moves were bold. He tossed aside convention – such as neutral-hued, simply patterned ties – in favor of silk neckties awash in bright patterns that evoked conversation. Their male wearers – who had no qualms about stopping traffic based on their outfits – became the talk of the town.
“They are perfect gifts for the man not afraid to show off his personality,” says Jennifer Kurz, the company’s director of wholesale sales. For example, elephants dance across a cherry-red tie and lobsters decorate another against a crisp navy background. Other motifs include roosters, anchors, items in a doctor’s “tool kit” and mint juleps.
But like any successful business, no matter how solid its audience or its demographic, products must be tweaked over time to reflect societal changes. “Besides the changes in width necessitated by the latest style, our designs have remained classical in nature with just enough whimsy to break a smile,” says Kurz. “Conversational cufflinks” were recently added and this fall, a line of scarves will debut. “We have a new line of holiday woven silk ties coming in that have some fantastic design elements,” she says.Continue Reading »