Display Ideas for Gift Retail
These articles provide tips and ideas for the most effective visual displays to create success for your store.
The Right Light
Your store lights can make or break your walls. Make sure you’re using the right ones for maximum impact.
Tried and Tested: Testing Station Basics
Providing customers with experiential shopping promotes sales. This is especially true when you're selling bath and body products. Testing stations, however small, are essential for effective selling in the merchandise category. Here are some do's and don'ts to consider when setting one up in your store.
On The Cards
Greeting cards include a mix of time-honored staples and newer trends. Here's a look at the latest trends in this important stationery segment.
Glowing Displays
Make sure to use candles to accent lifestyle and tabletop displays. Show off your candlesticks and candleholders. Customers looking for candles end up adding candlesticks; customers looking for candleholders usually add the candles. It's a win-win sale for your store!
Fabulous Folds
Table linens are an attractive part of every table setting. Displaying them with élan will entice your customers to say: "I'll take it just like that!"
Tabletop With a Dash of Zest!
Sometimes a plate is just a plate until you add the accessories. Then it becomes something that the customers can picture in their homes. Quite often they will end up buying the whole set—it's an easy decision; they've seen it done! This display makes use of Spanish moss, which is plentiful in the South. Spanish moss makes a great filler for floral arrangements and can be purchased by the pound at craft stores too.
Working Fixtures
Every gift shop has one or two favorite staple fixtures that can be redone to showcase seasonal displays. Here's how one retailer works her favorite antique side table using basic principles of visual merchandising.
Get 'Em to Your Store
Inviting postcards set the right tone for your in-store event. Elegant postcards such as these, delivered to your customer base (and around town) can attract customers and sales to your store.
Deck the Halls
Looking for fresh, new inspiration for holiday displays? Check out these ideas from Messe Frankfurt's Christmasworld 2009. Borrow some elements from here or translate the whole setup to create excitement in your store and increase sales!
Translating Sustainable Practice to Sustainable Design
When California's McEvoy Ranch redesigned their San Francisco store, athey seamlessly translated their green business model to the new store design. Find out how.
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