Hi Giftys.com, thank you very much for your interest.
People buy it year after year because it is easy to follow the everyday advice. People experience positive results, next thing, they don't want to be without it anymore.
This is the most detailed almanac of it's kind. And people like to have the overview and additional information, like daily affirmations and aphorisms.
People in Germany appreciate, that they get the same good quality in this product year after year. It is well designed in a style, that stays appealing over the years.
As with here there are cheaper products on the market in Germany, but they have less content and you have to learn symbols to understand, which most people don't want.
I can't really compare to American sales yet since this is my first larger edition in the US. There is no other product on the American market that is comparable. The success of the Farmer's Almanac and the Wemoon tells, that people like to use these kind of products. Compared to the Farmer's Almanac, the content of my almanac is not limited to farmers and gardeners but for many areas in life where people can improve their quality of life. It is as well easy to navigate and has a modern feel to it.
The response so far has been overwhelmingly positive. Germans are very conservative, when it comes to picking up something new. Americans have a much more open approach to new things and are more flexible too. That makes the marketing over here easier.
Recent economical bad times make people have to look out for ways to be more cost-effective and sufficient in their life. This calendar has daily advice for that.