Summer 2012
The Smell of Success By Haley Shapley

Candles continue to be a sure bet, just as they've been for years. Here are the burning trends you need to know about now, and how to keep sales simmering.

What Men Want

Think women are the only ones who coo over candles? You might have another thought coming! Yankee Candle and other candle manufacturers are getting in on the growing interest in an entirely new demographic: men. These candles are just the thing for man caves, especially with men making up 35% of the users in the scented candle market, according to Harlan Kent, CEO of Yankee Candle. The company’s recently debuted Man Candle collection includes offerings such as Man Town (spices, woods and musk); Riding Mower and First Down.

Haley Shapley

Haley Shapley is a Seattle-based freelance writer who  specializes in retail, travel and health topics. Learn more at www.haleyshapley.com.

Social Connections

Gift Shop Plus Spring 2024 has arrived, and it couldn't be a more gorgeous issue! 🌷 Cover to cover, this edition is packed with the latest trends to help guide business as you begin to think about the next buying cycle in just a few months. "Radiance, Redefined" (page 54) introduces four jewelry makers, unveiling the freshest trends in the market. To learn which eco-conscious companies are launching collections that positively impact the planet, flip to "Green-Living Essentials" on page 62. We're also thrilled to introduce a new category for us at the magazine: Sports & Tailgating. Head to page 66 to read about products that will elevate the tailgating experience and learn how to merchandise for the NFL's budding demographic. Also in this issue is our Stationery Lookbook, Halloween & Fall Décor feature and dozens of the freshest product offerings. Read our Spring 2024 issue here: www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024/index.php#/p/1📸 courtesy of Océanne. ... See MoreSee Less

Photo

View on Facebook