Gift Cards and Cash Most Popular Graduation Gifts, According to NRF Survey

Bigger isn’t always better when it comes to gift giving, especially as graduation season approaches. According to the National Retail Federation’s 2008 Graduation Consumer Intentions and Actions survey, conducted by BIGresearch, small-in-size items like gift cards (35.6%) and cash (56.8%) will remain the most popular graduation gifts, while traditional favorites like apparel (10.8%) and electronics (11.6%) will be given by fewer. In addition to gifts, many consumers also plan to give a greeting card (35.6%) to graduates.

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