Apr 4, 2014

Poo~Pourri Wins Funniest Viral Video Award at Ad Age Digital Conference

What’s that smell? Victory. Sweet victory. Poo~Pourri Before-You-Go Toilet Spray was honored during the Ad Age Digital Conference in New York City, April 1-2, as a winner at the fifth annual Viral Video Awards. The brand’s “Girls Don’t Poop” video won in the category of Funniest Viral Video — Audience Vote. The Viral Video Awards was hosted by SNL alum, Rachel Dratch.

Released in September 2013, “Girls Don’t Poop” was written and produced in approximately two weeks to educate users of the power of Poo~Pourri, and it blew up. Within a week, “Girls Don’t Poop” reached six million views and over 278,000 social shares. The video concluded 2013 as the #5 most-viewed ad of the year on YouTube and, as of today, has been viewed more than 25 million times at http://www.youtube.com/poo.

Poo~Pourri takes the taboo topic of embarrassing odor and makes it something everyone can talk about with confidence and a giggle. Poo~Pourri is a secret blend of essential oils and other natural compounds that eliminates bathroom odors by creating a protective film on the water’s surface, trapping odors below. Spritz the bowl before-you-go and no one else will ever know!

“If you had asked us when we set out to create our first video that it would be viewed more than 25 million times, shared hundreds of thousands of times, and recognized with awards, we would have told you to shut your stinkin’ mouth!” said Suzy Batiz, creator and CEO, Poo~Pourri. “To be chosen by Advertising Age readers as the funniest viral video of 2013 is simply mind-blowing and we’re honored that our team’s hard work was recognized among some of the marketing industry’s biggest companies and brightest minds.”

Batiz concluded by saying, “While it’s too early to share details, we hope everyone will keep their eyes open because you won’t be able to smell what’s coming next from us! Be on the lookout for another video…that’s right, we’ve made ‘#2’.”

Poo~Pourri is on a passionate mission to provide natural solutions for natural odors. We help alleviate life’s stinky moments—from busy bathrooms to kickin’ kitchens, from smelly shoes to pungent pets. The company offers quirky, innovative products that REALLY WORK to eradicate those stenches you typically wouldn’t talk about—even with your closest friends. Learn more at http://www.poopourri.com.