Publicity is sweet for Jeff shop
Jill and Warren Schimpff know what to expect.
They will be greeted tomorrow by 30 or 40 e-mailed orders, maybe twice that many far-flung questions and requests. It happens each time The History Channel features Schimpff’s Confectionery, as it will again at 10 tonight.
“It ran the Thursday night before Christmas,” Warren Schimpff said. “We had one day to ship it.”
Figure that among the hectic days in Schimpff’s almost 116 years in the candy business in downtown Jeffersonville. Do not figure that hectic is especially uncommon anymore. If always a pleasure, a treasure, Schimpff’s is now something of a phenomenon.
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