More than Merely Charming
What makes Pandora such an accessible and popular brand is that it allows you to celebrate those unforgettable moments in your life without having to take out a mortgage on the house.
Few brands have managed to become as ubiquitous as Pandora. The charm bracelets and the never ending selection of charms has created a niche in the market that others have been quick to try and capitalise on, but constant innovation and renewal has kept Pandora well ahead of the competition.
“The charms are fantastic – you can buy someone a relatively inexpensive gift and then if you are stuck in a pinch somewhere along the line and a big occasion is coming up, you can add a few charms to the bracelet,” says Michael Jappert of Islands Companies.