Customers Crazy for Half Nuts
West Allis, WI – For 24 years, Mary and William Ziegler have owned and operated candy and nut shop, Half Nuts, 9617 W. Greenfield Ave., in West Allis. Over the decades, they have seen a lot of changes in the industry and, despite the name and the increased sugar intake, seem to have remained relatively sane. (Ba dum dum.)
“When we first opened, we sold a lot more nuts,” says Mary. “These days, candy is king.”
The little shop has increased its sales over the years primarily because chain candy shops have closed. Case in point: there were once 18 Quality Candy shops in metro Milwaukee and today there are only two.