Jan 26, 2015

Style Profile: Primrose Park Owner Takes Risks in Business and StyleBy Aimee BlanchetteStarTribune.com

Minneapolis, MN – Jennifer Carnahan spent 15 years climbing the corporate ladder at some of the top Fortune 500 companies, including General Mills, McDonald’s and Ecolab. Despite her success, Carnahan said, she needed more style in her life.

Last year, the business executive left the security of her office job to pursue a dream of opening a clothing boutique in northeast Minneapolis. Primrose Park debuted in October, and while Carnahan, 38, has achieved her long-held goal, it hasn’t been easy. On days when the cash register hardly opens, she is reminded of her personal motto, displayed on the walls of the cozy store: “Dream Big. Be Happy.”

Why did you want to open a boutique? It has been an aspiration of mine since I was in my early 20s. Growing up, my mom would take me shopping in Chicago and New York, and I fell in love with the fashion industry. I realized all my business experience and training had positioned me to successfully give it a go.

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