Press Releases

February 9th, 2016
Aurora World announces 2016 introductions at Toy Fair
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Aurora World is nosing ahead (with Gnomlins), making a splash (with Sea Sparkles and YooHoo sea life) and succeeding with flying colors (thanks to Candy Confettis and more) at the 2016 Toy Fair, taking place in New York February 13-16.

With more than 3,500 soft dolls and plush animals of all types, Aurora World, a global leader in plush toys and high-quality gift products, offers an impressive range of sizes and species from the everyday to the exotic that delight children of all ages. With colorful, huggable toys from 3 to 50 inches and from alligators to zebras, Aurora World is the perfect choice for any child’s collection or as a thoughtful gift for any age or occasion. Along with its own brand, the company also makes products featuring popular licenses such as My Little Pony and for the first time this year, Precious Moments.

Following are Aurora World’s hottest Toy Fair highlights, all new for 2016:

Gnomlins. Aurora is clearly inventive when it comes to plush toys. This year, the company is launching Gnomlins, five wizened guys with colorful oversized hats, noticeable noses and equally prominent fluffy white beards. Who needs an elf on a shelf when you can have a gnome for your home? Available in 7.5 inches, 11 inches and 16 inches.

Sea Sparkles. The sea won’t be all that shimmers this summer when Aurora World introduces Sea Sparkles mermaids.  These seven adorable sirens of the sea feature hair colors from blonde to pink to turquoise and more, with sparkly matching or contrasting tails. Ideal for beach or pool play, Sea Sparkles are available as 18-inch dolls and 7-inch clip-ons.

YooHoo & Friends. Aurora’s most popular plush animal line (36,000,000 sold!), YooHoo & Friends adds sea life and “mini balls” for the first time. YooHoo & Friends is based on animals from around the world (many of which are rare and endangered). Most YooHoo & Friends animals make a secret sound when squeezed and hangtags describe each YooHoo character in detail. YooHoo & Friends live in the virtual world Yootopia (visit them at to play games, raise YooHoo & Friends, and watch the YooHoo & Friends animation series).  The new sea life additions include an assortment of friendly fish as well as pink and blue 8.5 inches and 12-inch Sting Rays.

Aurora Baby. Aurora World even has a dedicated line just for babies. Our favorite new addition: Super soft Loppy Giraffe, a natural colored jungle friend with embroidered eyes. It comes as a satin-lined “blankee” that also serves as a hand puppet. Loppy Giraffe is also available as a wind-up musical toy that plays “Brahms’ Lullaby” and as a rattle.

Fabbies. This all-new collection from Aurora is the only one made of tweed-like material rather than the usual “fur.” Not just for kids, Fabbies are just — well, fab for anyone, and look cool as can be around the house or office, too. The six items include five dogs and one brave cat. 10.5-11 inches.


Fizzles. Eleven fuzzy, fluffy plush pals, Fizzles are fashioned in new higher-pile multi-colored plush that’s easy to hug. Our favorite: new lemon and pink Tipsy Triceratop.

Rolly Pets. Entirely new and just 5 inches high, these cute little plush critters fit in the palm of your hand and make the perfect holiday stocking stuffers.  Ultra-soft Rolly Pets sit or “roll” on their backs. Detailing includes blushing cheeks. There are seven pets, including Frisk Mouse and Merry Hedgehog.

Candy Confettis. Aurora has never shied away from color – its catalog is full of creatures from pistachio colored dinosaurs to purple pups. The new Candy Confetti line takes the colorful fun a step further, with the cutest, softest teddy bears in dazzling sherbet colors, with jeweled hearts or glitter noses. Great as a coordinating room accent or to simply be a child’s first ever pink/yellow/turquoise/purple/lime green/orange pal.

Classic Teddy Bears. What’s a plush company without a luscious line of traditional teddy bears? Aurora World does not disappoint.

  • With new Brindle, traditional teddies take on a new skin, in a smart and sophisticated mix of grey and tan fur. Also available in a more traditional caramel color, Brindle is always ready for a hug. Available in 12, 14 and 16 inches.
  • The new Icy Bear collection will warm anyone’s heart. Edison is a brown bear with a caramel color nose, Carver is a black bear with contrasting snout and inner ears, while Newton rounds out the trio in snow white. All come in 10”, 13 and 15-inch sizes.
  • Longhaired Horace and Smokey, are adorably oversized at 21 inches, wonderfully detailed, and scrumptiously soft.

Smiling Buxley will coax a grin from even the grumpiest grown-up or child.

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February 8th, 2016
Aurora World launches new website

Aurora World, a global leader in plush toys and high-quality gift products, has relaunched its website. The long-established company’s objective is to enhance the quality of the online experience of its ever-evolving brand. More attractive and ... Continue Reading »

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