Mar 16, 2007

Up With Paper Introduces Boxed Christmas Cards Line

Mason, OH – Up With Paper, the world’s leading marketer of innovative three dimensional greeting cards, announced that it will be shipping its first pop-up boxed Christmas cards line in August. The Christmas offering of the Tres Panache Boxed Notes, samples of which will be available at the National Stationery Show in New York in May, builds on the successful everyday boxed notes line the company unveiled at the 2006 National Stationery Show.

Tres Panache Boxed Christmas Notes will be available exclusively in the specialty market, with six fresh, fashionable designs featuring a broad variety of holiday themes. Similar to the everyday line, the Christmas Notes will be sold in boxes of eight cards and envelopes, with a suggested retail price of $12.50. The boxed notes are packaged in a unique acetate box with a flip top that enables consumers to experience the paper engineering and high production value of each design, and can be merchandised on any retail shelf.

“This product line will set a new standard for boxed Christmas cards, just as our everyday line did,” said George White, President and COO of Up With Paper. “Our retailers have experienced very strong sales of our everyday boxed notes, and have been requesting a Christmas extension for this unique product line. We are pleased that this new line will add another new dimension to Christmas offerings in the specialty market.”Tres Panache Boxed Christmas Notes will be displayed at the Up With Paper booth 3104 at the National Stationery Show, with orders shipping to retailers beginning in August.

Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 50 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005 for the company’s first Tres Panache design. Up With Paper’s Treasures, Panoramics and Tres Panache lines of pop-up greeting cards, as well as the company’s Tres Panache Imprintables, Trinkets and Tres Petites gift enclosures, Travel Globes, and Pop-Up Snow Globe Greetings are available in thousands of specialty retail outlets throughout the United States and around the world, and may be seen on the company’s website at upwithpaper.com.