Jan 25, 2008
Mariposa Baby Launches New Snuggle Sets and Coordinates at the SF Gift Show

San Francisco, CA – Gift set offerings for children’s stores and gift boutiques just got even better as baby gift line Mariposa Baby launches its new Snuggle Set collection. Packaged in the same eco-friendly keepsake boxes that Mariposa Baby is known for, the new line combines the soft baby-rib and popular cotton-rich velour fabrics that have been part of their assortment for several seasons. Put together, they create an adorable set including a kangaroo-pocketed lap collar tee and wide leg pant.

“It’s very exciting to add a new look to the line but also something that makes perfect sense with our brand identity ,” says designer Elizabeth Falkner, who also serves as President of Mariposa Designs, Inc. “Combined with our packaging ensemble, these sets are an easy offering for retailers looking for ready-to-gift items. Also, we do really well with our Unisex looks, and our group in this category is particularly unique.”

The Snuggle Sets and matching caps will launch in three colorways and coordinate with three prints available in blankets or bibs. Items in the collection will range in retail prices from $12.50 to $50.00. Retailers can easily mix and match the coordinating caps, blankets and bibs with their customers for easy add-on sales.

Mariposa Baby will debut the new Snuggle Set collection at the San Francisco International Gift Fair, January 26-29 and will deliver beginning February 2008. They will continue to offer new collections of its trademark knit outfits and sleepsacks as well as novelty blankets.

About Mariposa Baby

Known for its tag line “special gifts for sweet babies”, Mariposa Baby creates clothing, blankets and bibs that have simple, sophisticated looks with a focus on unique trims and distinctive prints in the infant gift market. All product in the line is made with care in the United States. Most items are packaged in keepsake gift boxes handmade from 100% recycled materials by artisans in Jaipur, India that were certified by the Fair Trade Federation. The paper used on the boxes is tree-free.

About Mariposa Designs, Inc.

With over 13 years of experience in retailing, product design and development, and manufacturing, founder and designer Elizabeth Falkner was ready to create her own business venture. Among her goals in doing so was building a company that focused on principles important to her throughout her career: supporting the local economy, creating relationships with customers through thoughtful and consistent communication, and using eco-friendly materials as much as possible. In addition, she felt that beautiful gift packaging made an important impact on her own gift buying decisions and developed this element in a way that satisfied her standards for both aesthetics and environmental consciousness. Please visit mariposababy.com for additional information.


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