High IntenCITY makes MAJOR announcement
High IntenCity, leader in the Girls Accessory industry, ventures into the Boys Jewelry arena with a new brand inspired by tween boys ages 8 to 12. At long last, some cool stuff for boys hits the specialty market!
Legions of boys will find cool and savvy styles within the new line entitled, MAJOR. Rugged, wearable and inspired by what boys are all about… cause boys like stuff, too!
MAJOR debuts with an eight-piece collection of casual, rugged necklaces and bracelets that can be seamlessly mixed and matched or worn alone. Materials such as leather, braided and weathered, chain, bike-chain and wooden beads give the collection a very utilitarian, laid-back feel. Elements and icons like a skull and crossbones imprinted on a dog tag, a robot pendant with hinged parts and an antiqued compass pendant add edge to the subtle, versatile collection.
Renee Levy, President of High IntenCity, states “We are so excited to launch MAJOR and fi ll a niche for specialty retailers and tween boys! MAJOR lets boys be boys in a relaxed, completely cool and casual way.”
For more information or to request images or samples of the MAJOR line, please contact Jacquelyn Doran-Blauvelt. MAJOR launches summer 2008 and will be available at specialty retailers nationwide.
About High IntenCity:
High IntenCity Corp. is a leading manufacturer of high quality fashion jewelry and accessories, primarily focused on tweens and teens. Companyowned brands including CHARM IT!, CHARM IT! co-branded licensed collections, Jewels Girls Love to Wear, i CARE and MAJOR, are available through specialty apparel, gift, and toy boutiques as well as premier department stores. Within the specialty division, licensed collections include: The Hello Kitty Collection, The Disney Tween Collection, and The Little Miss Collection. The private label division designs and manufactures collections under license for Disney, Sanrio, Nickelodeon, and Chorion Silver Lining.
For more information please visit www.highintencity.com.
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