Oct 16, 2008

Miles of style at your fingertips

(SADDLE BROOK, NJ) — See it. Touch it. Buy it. World renowned textile manufacturer Nourison Industries, Inc. introduces a new retail phenomenon, The Rug Boutique, now appearing in major retail stores across the country. The innovative self-service shopping display addresses the top three retailer concerns as they relate to consumer textile displays: cost, space, and efficiency. With a slogan akin to, “Little Space, Lot of Profit,” The Rug Boutique brings approximately 100 area rug designs, 400 choice selections and over 600 SKUs to consumers — at a fraction of the cost of traditional rug and carpeting display racks.

The Rug Boutique style and design appeals to a wide array of shoppers’ home décor tastes, price point and style needs. Under eight feet tall and using a mere seven linear feet of floor space (20 square feet), The Rug Boutique allows clients to customize their assortment after selecting from a showcase of hundreds of rugs, available in every size and shape (including custom and roll runners) that help create add-on sales. Nourison quick ships products directly from the world’s largest in-stock area rug warehouse—reinforcing the surplus of selections this boutique represents.

Frequently updating display assortments to coincide with consumers’ desires is now quick and simple, without sacrificing display quality. Rug samples and lifestyle displays allow consumers to experience the full beauty of the product, from the feel of the texture to the shape and colors of the final product. Coinciding Point of Purchase Boards (POP) share selling features and detailed explanations that help consumers visualize where to place the rug in their home and offer guidance on finding the right sized product, while maximizing the selling opportunity for multiple rooms.

About Nourison USA
Nourison Industries, Inc., with corporate headquarters in New Jersey and showrooms in Atlanta, North Carolina,Las Vegas and New York City, is recognized as having the world’s largest variety of handmade area rugs, historical designs, broadloom collections and Green-Label certified rug collections. Nourison manufactures area and accent rugs for such prestige designers as Liz Claiborne, Calvin Klein and Court of Versailles brands, with over 1 million rugs in-stock at any given time. To view thousands of choices, styles and price points among the scores of Nourison brand collections, visit www.nourison.com, where you can also locate a retailer near you.