Nov 12, 2008
Holiday & Candle Display How-To Videos Designed to Help Retailers Boost Sales in the Fourth Quarter

(Cannon Falls, MN) – Midwest, leading designer and manufacturer of the Seasons of Cannon Falls brand of holiday and seasonal home accents, premium Colonial Candle brand of candles, and Delight brand of accents to brighten the home, introduces a series of 12 online bite-size video segments each two to four minutes long, featuring holiday and candle retail display tips and ideas created and presented by Midwest’s award-winning visual display experts.

Designed to help independent retailers create unique in-store displays and boost sales in the fourth quarter, the videos are free and available on Midwest’s website at http://www.midwestofcannonfalls.com/midwestcom/display.html. Winning photos from Midwest’s 2008 Show Us Your Sparkle retail display and event contest, and display idea photos from Midwest’s award-winning showrooms are also available on the Midwest web site, along with in-store event tips and ideas by retail expert and author Mary Liz Curtin.

The display idea video segments were created by Midwest’s award-winning visual display pros, including Ingrid Liss, Vice President of Design and Creative Services; Chris Tkachuck, Director of Visual Display; and Nathan Skrove, Product Manager. Segments include:

  • How to Sell from Holiday Window Displays: Create dramatic displays that your customers can easily shop.
  • Dramatic, Shoppable Window Displays: Create a large, hanging S-garland for sidewalk appeal and in-store merchandising that customers can shop all in one display.
  • Think Outside the Tree: Creative ways to integrate ornaments in displays and maximize sales.
  • The Power of Feather Trees: Dramatic display fixture that’s easy to set and easy to shop.
  • Clever Merchandisers: How to use retail fixtures that maximize vertical space and keep ornaments organized and easy to shop.
  • Dressing Up Fixtures: Highlight special collections with simple display treatments.
  • Sparkle and Scent: Grab attention with fragrance, glitter and light.
  • Fall Candlescapes and Gift Ideas: Change colors and propping to stretch displays from early fall into Christmas.
  • Easy-to-Create, Dramatic Candlescapes: Dress up simple candle displays with naturals, ornaments and trims.
  • Candle Gifts to Go: Boost perceived value while creating one-of-a-kind gifts to go.
  • Candlescaping Ideas for Winter: Tricks and tips from the pros to give candle displays maximum impact.
  • Bridal Themed Candlescapes: Mix candles and accessories for gorgeous, dramatic wedding displays – then switch out propping to extend use into the holidays and other seasons.

    “As the industry leader in holiday, seasonal and candle products, we are always looking for new ways to share useful tips and tools to help independent retailers succeed, especially in the all-important fourth quarter and during these tough economic conditions,” says Midwest President Frederic Contino. “We’re excited to share these unique, creative holiday and candle display and merchandising ideas, which are free and available for all retailers to view with the click of a mouse, at anytime from anywhere.”

    Midwest sparkles as a national leader in the giftware, holiday and candle industries, bringing independent retailers dazzling product designs, award-winning display ideas, innovative merchandising programs, shining customer service, and an experienced and enthusiastic sales team through the company’s Sparkle program. Through its Seasons of Cannon Falls brand, Midwest offers a wide variety of exclusive holiday, seasonal, and everyday home accents and gifts. Through its Colonial Candle brand, Midwest brings independent retailers the highest quality premium candles featuring on-trend fragrances and colors, new technologies, effective displays and the Colonial Candle Promise. And now through our new Delight brand, we offer a complete collection of trend-forward candle accents to brighten the home. Please call 800-776-2075 or visit www.midwestofcannonfalls.com to request more information or locate a showroom near you.




  • Social Connections


    📣 Meet our speakers! 📣The Garden Center Show, presented by Lawn & Garden Retailer, is excited to announce our Keynote Speakers! 📣 Michelle Sherrier: Owner of MC Design Academy and host of The Retail Whore Podcast📣 Tim Quebedeaux: Owner of RetailKPI and Service Provider for The Garden Center GroupBe sure to check them out, along with our full, FREE conference schedule for The Garden Center Show, Aug. 6-7 in Rosemont, IL.🔗 Register for FREE: LGRMag.com/GCSRegister🌐 Learn more: www.gardencentershow.com🚌 Bus tour info: lgrmag.com/LGRBusTour#GCS24 #GardenCenterShow #GardenEvents #InPersonEvent #Networking #RetailStrategies #SpecialtyRetailers #GardenCenter #Conference #speaker #keynotespeaker ... See MoreSee Less
    View on Facebook
    Gift Shop Plus Winter 2024
    Get one year of Gift Shop Plus in both print and digital editions for just $16.

    Interested in reading the print edition of Gift Shop Plus?

    Subscribe Today »

    website development by deyo designs