Holiday & Candle Display How-To Videos Designed to Help Retailers Boost Sales in the Fourth Quarter
(Cannon Falls, MN) – Midwest, leading designer and manufacturer of the Seasons of Cannon Falls brand of holiday and seasonal home accents, premium Colonial Candle brand of candles, and Delight brand of accents to brighten the home, introduces a series of 12 online bite-size video segments each two to four minutes long, featuring holiday and candle retail display tips and ideas created and presented by Midwest’s award-winning visual display experts.
Designed to help independent retailers create unique in-store displays and boost sales in the fourth quarter, the videos are free and available on Midwest’s website at http://www.midwestofcannonfalls.com/midwestcom/display.html. Winning photos from Midwest’s 2008 Show Us Your Sparkle retail display and event contest, and display idea photos from Midwest’s award-winning showrooms are also available on the Midwest web site, along with in-store event tips and ideas by retail expert and author Mary Liz Curtin.
The display idea video segments were created by Midwest’s award-winning visual display pros, including Ingrid Liss, Vice President of Design and Creative Services; Chris Tkachuck, Director of Visual Display; and Nathan Skrove, Product Manager. Segments include:
“As the industry leader in holiday, seasonal and candle products, we are always looking for new ways to share useful tips and tools to help independent retailers succeed, especially in the all-important fourth quarter and during these tough economic conditions,” says Midwest President Frederic Contino. “We’re excited to share these unique, creative holiday and candle display and merchandising ideas, which are free and available for all retailers to view with the click of a mouse, at anytime from anywhere.”
Midwest sparkles as a national leader in the giftware, holiday and candle industries, bringing independent retailers dazzling product designs, award-winning display ideas, innovative merchandising programs, shining customer service, and an experienced and enthusiastic sales team through the company’s Sparkle program. Through its Seasons of Cannon Falls brand, Midwest offers a wide variety of exclusive holiday, seasonal, and everyday home accents and gifts. Through its Colonial Candle brand, Midwest brings independent retailers the highest quality premium candles featuring on-trend fragrances and colors, new technologies, effective displays and the Colonial Candle Promise. And now through our new Delight brand, we offer a complete collection of trend-forward candle accents to brighten the home. Please call 800-776-2075 or visit www.midwestofcannonfalls.com to request more information or locate a showroom near you.