Jul 29, 2009

Airport Retail Sales Soar with My Pillow Pets

San Diego, CA – Whether you are about to catch a long flight, or need a last minute gift for those left at home, the original My Pillow Pets are ideal for the airport gift shop. My Pillow Pets are snuggly plush companions that are also a comfortable pillow perfect for travel time, bedtime or television. Made from the softest, high-quality chenille. There are more than 26 styles of loveable Pillow Pets available.

“We added My Pillow Pets to our assortment in April 2009. Their sell through went from 50% to 90% in 3 months”, said Heryck Kpatchavi, Assistant Buyer, Dufry New York Retail Partnership, JFK Airport. “It is a great addition to our Airport Toy store.”

Consumer demand is strong and growing for these products. The price point delivers a high quality, functional product that is at a price point affordable to a high percentage of households. The sell-through remains high with the average re-order at one to two months.

The My Pillow Pet line is supported by year-round public relations, advertising, and a targeted consumer campaign. My Pillow Pets come in two sizes. The 11 inch with a wholesale price of $8.00/MSRP $16.99. The 18″ Pets wholesale for $12.00/MSRP of $24.99.

For more information contact Heidi Niehart at (619) 249-3868 or Heidi@MyPillowPets.com. Visit online at www.MyPillowPets.com.

Launched in 2003 My Pillow Pets are snuggly plush companions that are also a comfortable pillow for bed, television, or travel time. Made from the softest, high-quality chenille, safety-tested and retail ready. There are more than 20 styles of loveable Pillow Pets available. It’s huggable fun for children and adults. Owned by husband and wife team, Jennifer and Clint Telfer, CJ Products has been in business for 12-years bringing toys, gifts and accessories to the retail and kiosk market. Pillow Pets are available at mall kiosks, Hallmark Stores, gift and specialty toy stores. You can also order them online at www.mypillowpets.com.