Aug 29, 2009

Midwest-CBK Introduces New Traditions By Colonial Candle Collection at Exceptional Value Pricing to Help Retailers Boost Fourth Quarter Sales

Cannon Falls, MN – Midwest-CBK, leading designer and manufacturer of CBK® home accents and gifts, Colonial Candle® home fragrance and candles, and Seasons of Cannon Falls® holiday and seasonal gifts and décor, is introducing the new Traditions by Colonial Candle® collection, featuring three sizes of classic, popular filled container candles available in 24 best-selling fragrances at value prices, providing independent retailers with the same high quality and exceptional fragrances the Colonial Candle brand consistently delivers at significantly lower prices than other national brands. The new Traditions collection is proudly made in the USA, at Colonial Candle’s eco-friendly facility in North Carolina.

The new Traditions collection, touted for its exceptional value, fragrance and brand name, is available for ordering immediately, with shipping beginning in early September, just in time to help retailers boost their all-important fourth quarter sales. The new candles are available in 23 ounces (suggested retail price is $16.99), 16 ounces (suggested retail price is $13.99), and 11 ounces (suggested retail price is $9.99). The new Traditions collection features value price points that are significantly less (up to 32 percent less) when compared to other national brands. The Traditions line will help independent retailers boost sales during tough economic conditions and help their customers save money with a new option that features the same exceptional quality and style the Colonial Candle brand is known for since 1909 in a value priced jar.

Traditions by Colonial Candle features 24 best-selling seasonal and everyday fragrances including Apple Orchard, Café Au Lait, Cinnamon, Cranberry Cosmo, Farmer’s Market, Fine Merlot, French Lavender, Fresh Strawberry Rhubarb, Gold Frankincense & Myrrh, Golden Pear, Harbor Mist, Holiday Sparkle, Indian Summer, Lemon Leaf and Olive, Mulberry, Peppermint Stick, Pumpkin Pie, Pure Cotton, Simply Vanilla, Sparkle, Thai Silk, Tibetan Sandalwood, Warm Apple Cake, Winter Woods. The new Traditions container style was designed to merchandise well with Colonial Candle’s popular oval and flared square container formats.

“Our dedicated Colonial Candle team is always searching for new ways to bring independent retailers new formats and new opportunities to boost sales. We’re introducing the new Traditions collection now to help independent retailers beat current economic pressures, providing a new option with broad appeal to a wide range of customers at the most competitive prices in the industry that will help retailers boost sales during the all important fourth quarter,” says Frederic Contino, Midwest-CBK President. “Candles continue to be a strong, successful category for specialty retailers and are consistently ranked the first or second most popular product. Candle sales are projected to increase in the fourth quarter, especially as consumers continue to seek inexpensive items that bring warmth and comfort to their homes and to their families and friends, now more than ever.”

About Midwest-CBK
The newly merged Midwest-CBK sparkles as a national design leader in home décor, gifts, holiday and seasonal home décor, and candles and home fragrance. Through our three popular wholesale brands, CBK, Colonial Candle and Seasons of Cannon Falls, we bring independent retailers unique product designs, award-winning display ideas, innovative merchandising programs, outstanding customer service, and an experienced and enthusiastic sales team. Please call 800-776-2075 or visit www.mwcbk.com for more information or to locate a showroom near you.