C.R. Gibson and Carter’s Team Up to Bring New Licensed Photo, Memory and Gift Products to the Specialty Baby Market

Press Release

Nashville, Tenn. — C.R. Gibson and Carter’s, America’s #1 children’s brand, team up to bring three new collections of photo, memory and gift products set to debut at select winter markets, including Atlanta AmericasMart, Dallas Gift Market, Los Angeles Market and the New York International Gift Fair.

Through the new licensing arrangement, the long-time stationery and gift manufacturer, C.R. Gibson, along with Carter’s, will market fresh memory keeping product that fulfills consumer needs and delivers on Carter’s brand promise of trusted baby products.

For the January 2010 release, C.R. Gibson will showcase three new Carter’s collections: Laguna, Meadowlark and Just Hatched, featuring a variety of memory books, photo albums, first year calendars, keepsake chests, gift bags and scrapbooks.

"We are excited about our new partnership with Carter's,” comments Sherrie McCulloch, director of infant products for C.R. Gibson. “They have outstanding brand recognition combined with a reputation for quality that inspires consumer confidence and loyalty. Carter’s experience and understanding of the children's products market is unsurpassed."

“C.R. Gibson is a strategic partner with a history of expertise in memory keeping product,” says Mary Beth Gonzalez, vice president of domestic licensing for Carter’s. “This partnership will result in real consumer benefits that parents have come to trust from our brand.”

Both C.R. Gibson and Carter’s first established their businesses over 130 years ago on a selection of children’s and baby products. Today, Carter’s sells more than ten products for every child born in the United States, and C.R. Gibson is the market leader in all baby books sold throughout the country and beyond.

C.R. Gibson licensed product and ordering information will be available after December 14th. To find out more, visit crgibsondealer.com or call 800.243.6004.

About C.R. Gibson
C.R. Gibson-branded products are available at more than 10,000 gift retailers worldwide. Founded in 1870 by British lithographer John Gibson, C.R. Gibson (www.crgibson.com) is a leading designer, marketer and manufacturer of memory books, social books, stationery, photo albums, and other gift items that commemorate life’s celebrations.

About Carter’s
Carter’s, Inc. is a leading provider of apparel and related products exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in more than 260 department store, national chain and specialty store accounts and through more than 400 Company-operated stores. The OshKosh B’gosh brand is also sold in more than 30 countries worldwide. The Company’s Child of Mine and Just One Year brands are available at Walmart and Target, respectively, and its Genuine Kids brand is sold at Target. Carter’s is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.