Dec 9, 2009

Grasslands Road, a Division of Amscan Inc, Celebrates Grand Opening of Two New Showrooms

Elmsford, NY – Two new permanent Grasslands Road showroom locations in Dallas and Seattle, will be open for retailers in January 2010 coinciding with the Winter Gift Shows. The new Dallas showroom is located in the Dallas Trade Mart, Suite 2325, and the new showroom in Seattle is located in the Pacific Market Center, Suite 475. Both newly renovated showrooms offers an enhanced shopping experience with a superior location and traffic flow. “We’re energized to expand our real estate portfolio and gain a stronger presence in two key markets in order to better serve our valued retail partners” says Craig Leaf, president Grasslands Road.

Grasslands Road is also proud to announce its January 2010 launch of 5 new catalogs containing 16 new collections and over 500 new, innovative products. This unprecedented launch includes three everyday catalogs and two seasonal catalogs; The Art of Entertaining, Serendipity, Summer Home, Halloween and Holiday Traditions. This product launch offers retailers new market driven formats and categories in addition to an affordable pricing strategy that will appeal to retailers and consumers alike.

Retailers will also be rewarded with higher profit margins on everyday product through February 28, 2010, when they qualify for a $200 everyday promotional credit. “We feel this promotion provides an even greater incentive for our retailers to bring in fresh new innovative product. “We’re excited to offer this promotion in addition to our existing industry leading terms package including free freight; seasonal 10% off early buy discount and dating; and our 10% off preferred customer discount” says Susan Beer marketing director, Grasslands Road.

Grasslands Road, a division of Amscan Inc., is one of the largest suppliers of everyday and seasonal home décor and gifts including Holiday Traditions, In The Garden, Fall Traditions, Baby, Inspired Living, Everyday Life, Spring Settings, Celtic Traditions, Cucina, and Symbol Things. Each home décor collection is designed to create a cohesive merchandising statement at retail by incorporating a variety of mixed materials such as ceramic, resin, metal, glass, textiles and wood.

Five premium Grasslands Road showroom locations can be found throughout North America; Atlanta, Dallas, Los Angeles, Seattle, and Toronto. Office locations include New York, Canada, England, Australia, Japan, and Mexico.