Jan 6, 2010

Crabtree & Evelyn Answers Women’s Desire for Younger-looking Hands with New Citron Honey and Coriander Hand Therapy Collection

Crabtree & Evelyn, a pioneer in botanical formulations for over 40 years, is consolidating its position as an authority in the hand care category by introducing NEW CITRON, HONEY & CORIANDER HAND THERAPY COLLECTION – a paraben free hand care system that cleanses, moisturises and treats. Consumer research into women’s hand care rituals led to the development of New Age-defying Hand Remedy. In consumer tests, 90% of women who trialled Age-Defying Hand Remedy said it left hands soft, smooth and more supple.1

The collection includes NEW REJUVENATING HAND REMEDY, NEW CREAMY CLEANSER, NEW SCRUB CLEANSER, new and improved HAND THERAPY moisturiser and new and improved HAND RECOVERY polisher. All products are free of parabens, lauryl sulfates, mineral oil, and propylene glycol.

ABOUT CRABTREE & EVELYN
A pioneer in botanical formulations for over 40 years, Crabtree & Evelyn fuses the power of nature and science, luxury and comfort, and the wisdom of the past and present, to create sensorial pleasures for the body and spirit. Like the motto of our namesake, John Evelyn – a 17th century renaissance Englishman, who wrote one of the first important works on conservation – Crabtree & Evelyn “explores the world and keeps the best” to transform simple routines into mood-elevating fragrance experiences.

Crabtree & Evelyn’s muse, India Hicks, is a designer, model, author, television personality, and goddaughter of the Prince of Wales. She has embraced the simplicity of island life in the Bahamas, which is centered on her family, and an appreciation of the nature that surrounds her. India’s eclectic style and fierce individualism, along with her English heritage is a constant source of inspiration.

Crabtree & Evelyn is available online and in more than 40 countries, with over 6,000 locations and 500 concept stores worldwide. Other distribution channels include hotel amenities. For more information or to purchase products, please visit www.crabtree-evelyn.com or call 800-CRABTREE. To view streaming video and interactive content, please visit www.indiahicks-islandliving.com.

Recognised as an exceptional brand, Crabtree & Evelyn now enjoys Superbrands status in the UK, Malaysia, Singapore, Hong Kong, Australia and New Zealand.