Laura Ashley Inspires New Garden Collection
Laura Ashley, Inc. has signed a license with Tenax UK Limited to manufacture and distribute an exclusive collection of English-inspired garden products designed especially for women.
Laura Ashley, one of the world’s leading brands in fashion and home furnishings, enters the garden market with an exclusive range of colourful and innovative products including essential tools, gloves, Wellingtons, aprons, kneeling cushions, planters and much more. Each category has been extensively researched and developed by a team of women who have adapted products to suit women’s shapes. These studies of the contours of women’s hands and feet have led to new tooling technology, which brings additional comfort and functionality to a product that is uniquely stylish.
Laura Ashley chose Tenax for its familiar English roots, innovative products and exceptional design expertise. “Laura Ashley is a brand consumers recognize and trust the world over. Tenax has proven success abroad with the Laura Ashley brand and understands what consumers expect from Laura Ashley”, said Penne Cairoli, vice president of licensing for Laura Ashley.
The Laura Ashley Garden collection will be available nationwide at garden centers and specialty garden stores in spring 2011. In addition, Laura Ashley licensee Somerset Toiletries will soon launch a line of specially formulated toiletries for the garden enthusiast. Current retailer listings for the Laura Ashley Garden collection will be available at www.lauraashley-usa.com.
About Tenax, UK Ltd.
Tenax is one of the UK’s largest manufacturer and distributor of garden products and accessories with an extensive product range in excess of 1000 products. The Tenax Group currently operates commercially through its own subsidiaries and authorized distributors in more than 50 countries, spanning five continents.
About Laura Ashley, Inc.
Established over 55 years ago in London, Laura Ashley is one of the world’s most well known brand names in fashion and home furnishings.
Laura Ashley, Inc., headquartered in Fort Mill, S.C., concentrates on licensing the Laura Ashley brand name in North and South America. The company strives to be the ultimate destination brand for fashion, home furnishings and accessories. Licensed categories include bed linen, mattresses, women and children’s clothing and accessories, and much more. For additional information visit www.lauraashley-usa.com.
