Nov 10, 2010

Top Toy for 2010 Goes Game Busters for 2011

Oceanside, CA – “It’s a Pillow, It’s a Pet,” it’s a retailer’s dream as parents and children everywhere clamor to be part of the My Pillow Pet™ craze. My Pillow Pets™ are super-soft plush creatures that are snuggly companions for imaginative play and comfy pillows for bed, television or travel time. From the jungle to the sea, there are over 30-styles of loveable My Pillow Pets™ available each with its own characteristic and charm to make play time fun and bed time a dream!

“The demand for the My Pillow Pet™ products has seen unprecedented levels in 2010,” said Jennifer Telfer, CEO of CJ Products, LLC, the manufacturers of My Pillow Pets™. “It was only natural to answer this demand by creating new styles and accessories to grow the brand.”

In addition to the My Pillow Pets™ plush, the line has also expanded to include the Pillow Pets Dreamland Adventure Game and the Pillow Pets Dreamland Matching Game. Children can set sail on an exciting journey through seven continents as they race to enter My Pillow Pets™ Dreamland. Along the way they encounter adventures, adorable My Pillow Pet™ friends, and even some pitfalls. The Pillow Pets Dreamland Matching Game hones children’s memory skills and focus as they try and match some of their My Pillow Pets™ favorites.

The recipient of the 2010 Top 10 Holiday Toys for Toys R Us and selected Hot Dozen by FunFare Magazine, My Pillow Pets™ continues to win accolades including the coveted iParenting Media Excellent Product award, the Mr. Dad Seal of Approval, and Dr. Toy Best Vacation Products.

“One of the core ways we achieved this growth was building the brand in the eye of the parent and child,” said Telfer. “Via a cohesive television and blog campaign, we have imprinted My Pillow Pets™ as the brand requested by name in retail channels across the country.”

The My Pillow Pets™ line includes the 18″ My Pillow Pets™ with a suggested retail price of $24.99, the 11″ My Pillow Pets™ SRP $15.99; Blankets with an SRP of $29.99; and two My Pillow Pet™books with an SRP of $11.95. My Pillow Pets™ has a complete licensing program bringing the My Pillow Pet™ name to products from video games to key chains.

For more information visit My Pillow Pets™ at Toy Fair Booth #208 or contact Heidi Niehart at (619) 249-3868 or Heidi@MyPillowPets.com. Visit our website at www.MyPillowPets.com.

Company Overview
Launched in 2003 My Pillow Pets™are snuggly plush companions that are also a comfortable pillow for bed, television, or travel time. My Pillow Pets™ are made from the softest, high-quality chenille, safety-tested and retail ready. There are more than 30 styles of loveable My Pillow Pets™ available and the line also includes Blankets, Backpacks, Neck Pillows and Slippers. Owned by husband and wife team, Jennifer and Clint Telfer, CJ Products has been in business for 12-years bringing toys, gifts and accessories to the retail and kiosk market. My Pillow Pets™ are available at Hallmark Stores, gift shops, and specialty toy stores nationwide. Visit www.MyPillowPets.com for more information.