Jan 5, 2011

The Mainstreet Collection, Inc. Provides Big Sponsorship Boost to Party for Life

Gift for Life, the gift, stationery and home decor industries’ leading charitable organization, announced today that the fundraising efforts for the Party for Life received a big sponsorship boost from The Mainstreet Collection, Inc. The gift product company has generously designated a $25,000 legal settlement to support Gift for Life. That donation will be noted as a Titanium level sponsorship listing Kirkland’s Inc. on behalf of The Mainstreet Collection, Inc. In addition, The Mainstreet Collection, Inc. has donated $5,000 in company funds to the Party for Life as a Gold level sponsorship, bringing the total funds provided to $30,000.

“In honor of the noble mission of Gift for Life, 100 percent of our legal settlement with Kirkland’s protecting Mainstreet designs has been donated,” said Tracy Mayo, founder and president of The Mainstreet Collection, Inc. “We encourage other companies in our industry to support Gift for Life.”

“Mainstreet’s generous contribution will help enhance health education and care in communities across the country,” said Jenny Hammons, chair of the Gift for Life board. “We welcome donations and sponsorships at every level to help reach our fundraising goal and to continue to support HIV/AIDS service and education programs.”

Make plans now to attend Gift for Life’s 19th Annual Party for Life, benefiting DIFFA, on January 30, 2011 at The Boathouse at Central Park. For details, including ticket sales and sponsorships, contact Steven Williams at swilliams@diffa.org, (212) 727-3100.

The Party for Life will feature food, drink, and a short program honoring industry leaders. Guests also will mingle, network and compete for a wide array of prizes available at silent auction. Individual tickets are also available for $125.

More online information, including forms for download, visit www.giftforlife.org

The primary mission of Gift for Life and DIFFA is to eradicate the AIDS pandemic in the U.S. The Center for Disease Control and Prevention reports an increased incidence of HIV infections in the United States in 2008. Working together, Gift for Life and DIFFA will continue to raise funds for HIV/AIDS service and education programs.

ABOUT GIFT FOR LIFE
Gift for Life, the gift and home decor industry’s volunteer group raising funds for AIDS assistance and research through DIFFA: Design Industry Foundation Fighting AIDS, was founded in 1992. Since then, Gift for Life has raised nearly $4 million through special events, cause-related marketing, promotions, and from corporate and individual donations.

ABOUT DIFFA
DIFFA: Design Industries Foundation Fighting AIDS is one of the largest funders of HIV/AIDS service and education programs in the U.S. Since its founding in 1984, DIFFA has mobilized the immense resources of the design communities to provide more than $38 million to hundreds of AIDS organizations nationwide. The DIFFA: Design Industries Foundation Fighting AIDS Web site is available at www.diffa.org