May 4, 2011

Little Cupcake Bakeshop and FEED Projects Launch A Shop-In-Shop at LCB Locations

NEW YORK, NY– Little Cupcake Bakeshop (LCB), a specialty desserts bakeshop, has teamed up with FEED Projects, founded by Lauren Bush, to launch a shop-in-shop at both LCB locations on May 13. For every item sold, a portion of proceeds will be directed to FEED, a social business that supports programs to provide meals for children around the world.

Featured items include a one-of-a kind Little Cupcake Bakeshop and FEED tote bag with proceeds benefiting the United Nations World Food Programme’s School Feeding operations, FEED Japan t-shirt and tote bag to help raise funds for the Japan disaster relief efforts, and other products that help FEED the world. LCB’s goal is to FEED 20,000 meals!

FEED Japan t-shirt and FEED Japan tote bag, $35 each with a $10 donation going towards FEED Japan Fund; FEED and Little Cupcake Bakeshop (New York or Brooklyn) tote bag made of 100% organic cotton, $35 each with a portion of proceeds to fund 10 meals;

A picnic combo of FEED Japan t-shirt, FEED Japan tote bag and 1 dozen assorted cupcakes, $100 with $20 going towards disaster relief efforts; FEED cupcakes at $3.25 each will fund one meal for a child; a dozen cupcake at $40 will fund a dozen meals; And for every cup of coffee, LCB will fund one meal for a child. “At Little Cupcake Bakeshop we try to engage our customers in movements promoting social change through our cupcakes. FEED Projects touches so many people, especially the youth of the world that we wanted to help start a community fundraiser in support of a great cause. Each LCB + FEED tote bag will help feed 10 meals” –Massimo LoBuglio, Co-Owner of Little Cupcake Bakeshop

LCB has two locations: Nolita at 30 Prince Street (corner of Mott Street), PH (212) 941-9100 and Bay Ridge, Brooklyn at 9102 3rd Avenue, PH (718) 680-4465. For more information, visit www.littlecupcakebakeshop.com

Press inquiries please contact State Public Relations at (646) 714-2520, Ryan Urcia at ryan@statepr.com or Kristina Ratliff at kristina@statepr.com. High res. images available upon request.

About FEED Projects

FEED Projects began in 2007, with the creation of the FEED 1 bag and the simple mission of creating good products that help FEED the world. Every product sold has a measurable donation attached to it, and thus far FEED has been able to donate over $6 million to help support food and nutrition programs around the world through organizations like the UN World Food Programme and UNICEF, as well as to DonorsChoose.org to get healthier school meals and better nutrition education to kids in America.

FEED products are made with either environmentally-friendly or artisan-made materials and are available online and at retail locations around the world. In four years, FEED is proud to have partnered with companies such as Disney, Amazon.com, Whole Foods Market, Gap, HSN, Pottery Barn, Bergdorf Goodman, Rugby Ralph Lauren, and many more.

The FEED Foundation is the non-profit arm of FEED, and is dedicated to supporting programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world.

For more information, please visit www.FEEDprojects.com or www.theFEEDfoundation.org

About Little Cupcake Bakeshop

Little Cupcake Bakeshop (LC) is a bakeshop reminiscent of old school charm and upscale hospitality. Using only the finest and freshest ingredients, LCB predominately sources locally, and in strides, seasonally, with all baking done artisan style, in small batches on-site, everyday.

LCB’s café setting includes a full stand alone, Italian style espresso bar exclusively serving illy coffee. LCB is also addressing the climate crisis by updating the mom and pop bricks and mortar model through unique eco-conscious store design and innovative carbon management plans. The new location has been retrofitted with “green” materials including: recycled denim insulation, recycled sheetrock, FSC certified lumber, zero voc paints, low E windows, chemical toxic free cleaning treatments, water efficient faucets and toilets, biodegradable packaging, antique furnishings, and energy efficient solutions including eco lighting strategies, an 18 SEER HVAC system and Energy Star equipment and appliances. The store is also 100% wind powered, certified by Con Edison, Green E Power.

For more information, visit www.littlecupcakebakeshop.com