Jul 8, 2011
SnapRetail Partners with Primitives By Kathy

Pittsburgh, PA – SnapRetail, a company that makes it easy for independent retailers to use social media to market their products and drive sales, has announced a new partnership with Primitives by Kathy’s (PBK) that will allow PBK’s top retailers to use a special version of SnapRetail’s TrafficBuilder for free to improve their sell-through of PBK products. Based in Lancaster, PA, Primitives by Kathy is a rapidly growing vendor of gift and craft products focused on sentiment.

The partnership will allow any independent retailer who purchases $5,000 or more annually in PBK products to access to PBK’s pre-made emails and descriptive product images through the TrafficBuilder system. These retailers will also be able to store customer information, access “open and click-through” reports, automatically post to Facebook and Twitter, and send PBK related promotional emails at no cost using TrafficBuilder.

“We are committed to helping our independent retailer customers ‘sell through’ our products using modern marketing such as email and social media,” said Primitives by Kathy’s President Kathy Phillips. “This includes supporting our customers by providing high quality pre-made emails and descriptive product images through TrafficBuilder, and providing an additional benefit to our Partner Retailer-1 customers by enabling them to use this valuable tool to promote our products for free.”

“SnapRetail is excited to partner with Primitives by Kathy to help their customers maximize their ‘sell-through’ of PBK’s products,” said Tyler Johnston, Vice-President of Business Development for SnapRetail. “Primitives by Kathy has been growing rapidly, and we are proud to be working with such a successful and visionary company.”

SnapRetail’s unique solution includes tens of thousands of product images and branded content from more than 80 leading manufacturers such as Vera Bradley, Mud Pie, Yankee Candle, Midwest-CBK and now Primitives by Kathy. Its paid user base has tripled since January, which demonstrates the growing need to find smart solutions in digital marketing.

About SnapRetail
SnapRetail makes it easy for independent retailers to market products, increase sales and compete with larger retailers. The Pittsburgh-based company provides the industry’s only digital marketing & content aggregation system designed to improve the unique marketing and selling needs of independent retailers. The company created TrafficBuilder, a virtually automatic marketing system that gives independent retailers all of the materials needed to create high-impact marketing materials in minutes. More information is available on www.snapretail.com and SnapRetail’s Facebook Fan Page: http://www.facebook.com/snapretail.

About Primitives by Kathy
Kathy earned her chops the hard way, working for her mother, an owner of a small craft and gift shop in Lancaster County. Kathy’s 10-year experience offered her insight into what would or would not sell and how customers reacted to her mother’s marketing techniques. It also formed an extremely hard-working visionary.

This prompted a dream of her own creations. Eventually, Kathy, fueled with the vision of the kind of product she wanted to create and how to sell it, ventured out on her own with a single product that went straight to the top of the charts- Primitives by Kathy was born.

That was 15 years ago. Kathy Phillips never looked back. Her product line set the standard for classic, American Country décor and now, gifts with a vintage bon mot flair. Every piece is an tribute to high quality, and excellent price points.

Primitives by Kathy is the champion of the retailer. Every day is an opportunity to buy with incredible savings to help support her customer’s endeavors. SnapRetail is one of these opportunities. Kathy hopes by offering her product images, as well as her support or pretty shot photos, customers with learn the art of marketing and the rewards.




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