Island Bamboo™ Expands into Australia’s Gift and Homewares Market

Press Release

Wilshire Industries, LLC is launching their signature brand, Island Bamboo™ into the Australian market. It will debut at the Home and Giving Show in Melbourne, Australia with distributor Peter McInnes Pty Ltd.

Peter McInnes is a distributor of major brands throughout Australia and New Zealand, including KitchenAid and Vitamix. “We know our brand will be well represented with Peter McInnes. They know customer service and work diligently to serve the needs of retailers,” said Steve Sudakoff the President of Wilshire Industries, LLC.

Made for consumers who want casual luxury and versatility in a range of products from everyday living to higher end gift items, Island Bamboo™ is known for having the largest collection of eco-friendly bamboo kitchenware products and Wilshire continues to increase product availability worldwide. Following the January expansion into Canada, Island Bamboo™ products are now available in the United States, Canada, South America, Japan and now Australia.

Peter McInnes will be presenting the Island Bamboo™ line at the Home & Giving fair in Melbourne. It is the largest fair produced by Gift & Homewares Australia (GHA). The show runs from Saturday, August 6 to August 10, 2011 at the Melbourne Exhibition Centre and Melbourne Showgrounds.

About Peter McInnes Pty Ltd For over fifty years Peter McInnes Pty Ltd has been committed to bringing to market high quality, reliable and stylish world class products that inspire. Our heritage is predominately based in kitchen and homewares with inspiring brands such as KitchenAid, Profiline, Vitamix, Zero Japan, Superware, Cameo Chinaware, Pourfect and Gladiator Garageworks. Peter McInnes Pty Ltd – Brands that inspire

About Wilshire Industries Wilshire Industries, LLC specializes in the design, manufacture and import of consumer products. Our Island Bamboo and HUE Bamboo brands are known as the largest collection of eco-friendly bamboo kitchenware. HUE Kitchen and Elizabeth’s Garden are our newest and fast growing brands that include tools, gadgets and soft goods for kitchen and garden. For entertaining and gift giving Island Hand Carved rounds out our offering.

Founded three generations ago, we continue to build on a reputation of giving our retail partners what they need to meet market demand. We invest in manufacturing and customer service activities that deliver value through superior, consistent product quality and have proven profitable in diverse retail environments. From our home in Southern California, our team services retailers worldwide with a selection of products that are manufactured to the highest quality standards, packed for accuracy and delivered on time. For more information, please visit www.islandbamboo.com.