Sep 20, 2011
Whereoware Joins “Like for Life” Facebook Campaign

Gift For Life, the gift, stationery and home décor industries’ sole charitable organization, today announced that Whereoware has launched a “Like for Life” fundraising campaign on Facebook benefitting Gift for Life.

Throughout the months of September and October, Whereoware will donate $3 to Gift for Life for each Facebook user who “Likes” the Whereoware Facebook page. For more information, visit www.facebook.com/whereoware.

“As a company developing online marketing strategies for our clients, we know social media’s ability to virally spread a message can play a large role in a company’s or charity’s success. The Like for Life campaign is a great way to support Gift for Life and raise awareness of their mission and hard work,” said Eric Dean, president of Whereoware. “We hope that other companies will follow our lead to make this social campaign go viral.”

Participation by GLM/NYIGF® and gift & home wholesale shopping site bwconnect™ was previously announced.

All three companies are encouraging other companies to launch their own “Like for Life” fundraising initiatives. As part of this, Brandwise is creating a package of materials–graphics, logos, and registration materials–that will offer turnkey participation for suppliers and retailers interested in fundraising through Facebook. Complete details and participant materials will be available soon.

“Whereoware’s generosity is helping take our mission to the industry via new support channels. Together, we are creating an even broader and united effort to fight HIV/AIDS,” commented Leslie Nathan-Street, chair, Gift for Life Board of Directors.

Each year, Gift for Life hosts events throughout the U.S. benefitting DIFFA. The primary mission of Gift for Life and DIFFA is to eradicate the AIDS pandemic in the U.S. Working together, Gift for Life and DIFFA will continue to raise funds for HIV/AIDS service and education programs. For additional information please visit www.giftforlife.org. Follow Gift for Life’s efforts via their e-newsletter, available at http://www.giftforlife.org/about_gfl/press-releases-and-newsletters/.

ABOUT GIFT FOR LIFE

Gift for Life, the gift and home décor industry’s volunteer group raising funds for AIDS assistance and research through DIFFA: Design Industry Foundation Fighting AIDS, was founded in 1992. Since then, Gift for Life has raised nearly $5 million through special events, cause-related marketing, promotions, and from corporate and individual donations. For more information visitwww.giftforlife.org

ABOUT DIFFA

DIFFA: Design Industries Foundation Fighting AIDS is one of the largest funders of HIV/AIDS service and education programs in the U.S. Since its founding in 1984, DIFFA has mobilized the immense resources of the design communities to provide more than $38 million to hundreds of AIDS organizations nationwide. The DIFFA: Design Industries Foundation Fighting AIDS Web site is available atwww.diffa.org

ABOUT WHEREOWARE

Whereoware is a web strategy, design, development and marketing company. With proven success and endorsements from leading players, Whereoware has been serving manufacturers for over 10 years. Whereoware has unique insights into the complex operational and marketing challenges within the industry. It turns that expertise into smart solutions for today’s manufacturers. Whereoware is located at 505 Huntmar Park Drive, Suite 200 in Herndon, VA 20170. For additional information about Whereoware call 703-889-1200, contactsales@whereoware.com or visit http://www.whereoware.com.




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