Feb 21, 2012

Yankee Candle Announces Pure Radiance Top Fragrances

The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced its most popular fragrances within its new contemporary candle line, Pure Radiance. After just a few weeks of availability, the three best-selling Pure Radiance scents are:

After Dark™ — Enjoy an enchanted evening with this nocturnal mix of night air, garden herbs, rich woods and musk.

Beachfront™ — Escape to a place where the air is filled with the sounds of the waves and the scents of summer blossoms. Includes notes of watery, ozone, pineapple, lotus, and coconut.

Denim™ — Comfortable and casual … this carefree mix of citrus, white flowers, cedarwood and musk is as relaxed as a Sunday afternoon.

“We are very happy with the initial results of the Pure Radiance line,” said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc. “We are anxiously awaiting the response to our full launch of the line in our 550 Retail stores which debuts today. This will coincide with the Pure Radiance national print advertising campaign.”

With a modern look, Pure Radiance is offered in 12 new distinctive, but approachable fragrances and three sizes. Also available is a selection of custom-designed vase holder accessories for consumers looking for a refined way to display their favorite Pure Radiance scents. Pure Radiance is available for purchase immediately at Yankee Candle retail stores, specialty retailers and gift shops across the U.S. and via www.yankeecandle.com.

Have you tried Pure Radiance yet? Want to share your feedback? Join the conversation on our Facebook page: Facebook.com/PureRadianceYC or on Twitter @TheYankeeCandle #pureradiance. Also, check out our Pure Radiance video.

About The Yankee Candle Company
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 41-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 28,500 store locations; a growing base of Company owned and operated retail stores (548 Yankee Candle Stores located in 46 states as of October 1, 2011), direct mail catalogs, and its Internet website (http://www.yankeecandle.com/). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 5,600 store locations and distributors covering a combined 49 countries.