Mar 12, 2012

National Stationery Show Announces Seminar Lineup

From wedding market insights, multicultural marketing advice, and design and color trends, to social media tips and retail strategies for success, the 2012 National Stationery Show® (NSS) seminar program will serve as the industry’s foremost opportunity of the year to stay ahead of trends and marketing tactics driving the social stationery business forward. This professional development opportunity coincides with North America’s most comprehensive exhibition of social stationery and related lifestyle product manufacturers, May 20-23, 2012, at New York City’s Jacob K. Javits Convention Center.

“The programs offered this May have been carefully selected, each offering information that will keep participants’ businesses relevant and thriving,” said Patti Stracher, NSS General Manager. “Insights from successful retailers, trend predictions, and leading edge marketing strategies are vital for growth – and will be delivered in this tactical seminar lineup.”

The 2012 National Stationery Show seminar lineup is composed of the following:

Sunday, May 20, 2012
11:00am-12:00pm
Wedding Market Insights
Learn how to tap into the lucrative $161 billion wedding industry by joining Liene Stevens – wedding marketing expert and author of the book, “Speak Now Or Forever Hold Your Peace” – as she discusses the consumer behavior of engaged couples – 70 percent of whom are now Millennials – and shares how to use digital media to reach today’s brides and grooms.
Presented by Liene Stevens, CEO, Splendid Communications

2:00-3:00pm
Multicultural Marketing
Demographics in the U.S. are changing, and so are your customers. To stay relevant, your store’s marketing strategies must change, too. Find out how as David R. Morse – author of the book, “Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation” – explores cultural and societal trends among Hispanics, African-Americans, Asians and the LGBT population, and defines best practices in ethnic marketing and merchandising.
Presented by David R. Morse, President and CEO, New American Dimensions

Monday, May 21, 2012
11:00am-12:00pm
Color Trends To Keep Your Eye On
Internationally recognized color expert Leatrice Eiseman, whose latest book looks at “The History of Color in the 21st Century,” will reveal the upcoming year’s hottest color trends. Eiseman will provide information to help you make the best and most educated choice of color when purchasing new products, creating eye-catching displays and promotional materials, or updating your store’s décor or website.
Presented by Leatrice Eiseman, Director, Eiseman Center for Color Information and Training; and Executive Director, Pantone Color Institute

2:00-3:00pm
Top Bloggers Talk Stationery Trends
Today’s top stationery bloggers are young, savvy and always have their fingers on the pulse of the market as well as on their computer keyboards. This panel features four of the stationery industry’s leading bloggers, who will offer their observations on up-to-the-minute trends in design, typography, innovations, customer-buying habits and more – to help you sell more invitations and stationery products.
Moderated by Sarah Schwartz, Editor, Stationery Trends
Panelists: Nole Garey, Founder & Editor, Oh So Beautiful Paper; Kristen Magee, Editor, Paper Crave; Suann Song, Designer & Printer, SIMPLESONG Design, and Proprietor, Fifteen/Eleven; and Lyndsey Wells, Editor, The Stationery Place

Tuesday, May 22, 2012
11:00am-12:00pm
Turning Clicks and Likes Into Store Visits and Sales
Stationery industry veteran and retail web expert Brian Lawrence will share how to draw more visitors to your store’s website and Facebook page – and how to turn those clicks and Likes (or connections) into increased business. This enlightening session will cover everything from enhancing the design and effectiveness of your website, to generating loyal customers and referrals through the use of email, blogging and Facebook.
Presented by Brian Lawrence, Founder, Local Traffic Builder

2:00-3:00pm
Stationery Retailers Share Success Stories
Retailers love hearing what other retailers are doing to be successful, so we’ve assembled some of the best stationers in the business to share their secrets to success. This panel of sharp, passionate, experienced stationery retailers will talk about their best-selling products, most effective promotions, most creative displays, social-media strategies, and other ways they keep customers coming back and their stores in the black.
Moderated by Kathy Krassner, Director of Communications, Greeting Card Association
Panelists: George Breslau, Partner, Paperia; Heidi Kallett, President/CEO, The Dandelion Patch; Hannah Rodewald, Owner, The Pleasure of Your Company

Seminars are $20 each if purchased by May 4, and $30 is purchased after this date or onsite. Seminar registration is available through NSS attendee registration, at www.nationalstationeryshow.com.

The 66th annual National Stationery Show, the comprehensive source for greeting cards, social stationery and related lifestyle products, will run Sunday, May 20, through Wednesday, May 23, 2012, at New York City’s Jacob K. Javits Convention Center. The Show features nearly 800 exhibiting companies and attracts some 11,000 buyers worldwide. The Show also presents industry events and networking opportunities throughout the market week.

The National Stationery Show is owned and managed by GLM. For exhibitor information, contact Kelly P. Bristol, sales manager/key accounts, at GLM, 1133 Westchester Avenue, White Plains, NY 10604. Telephone (914) 421-3228. Fax (914) 948-2918. E-mail kbristol@glmshows.com. Attendee information is available by contacting GLM’s Customer Relations Department, at (800) 272-SHOW or (212) 204-1060, or by email, at customer_relations@glmshows.com. Additional information and registration is available online, at www.nationalstationeryshow.com.