Mar 6, 2012
The Tetris Company, LLC and Licensing Works! Announce Two New Sub-Agents to Launch TETRIS Brand Merchandise

The Tetris Company, LLC, the exclusive licensor of the TETRIS® brand, and its merchandising agent, Licensing Works! ®, signed two new sub-agents to launch new merchandise licensing programs. The Tetris Company welcomes aboard Grahame Allan & Company Pty Ltd. as well as Mondo TV Consumer Products as part of the global TETRIS family. The new partnerships will allow manufacturers and promotional partners to put the TETRIS brand to work for their consumer products throughout Australia and Southern European markets. Grahame Allan and Mondo TV are the second round of international TETRIS merchandise sub-agents to officially join the Licensing Works!® roster.

“The TETRIS brand is expanding worldwide with new sub-agent appointments,” says Leslie Levine, Head of Licensing Works!®. “We are excited about the introduction of the TETRIS franchise for non electronic merchandise to the Australian and Southern European markets.”

A 40 year veteran of the Australian licensing industry, Gold Coast-based licensing agent Grahame Allan has recently expanded his stable of high profile licensed properties with the introduction of TETRIS for the Australian market. Grahame Allan will license the TETRIS brand into apparel and footwear, accessories, as well as home decor and more. Products are expected to be announced in the second half of 2012.

“It’s a real privilege to be able to introduce such a well-established and celebrated brand as TETRIS to a new market for non electronic merchandise,” said Grahame Allan, Owner of Grahame Allan Company Pty Ltd. “TETRIS already has an enormous following throughout the world, recognizable across every age group. We’re confident that the TETRIS themed products will be very well received across Australia.”

As a new TETRIS sub-agent, Mondo TV Consumer Products will be licensing TETRIS merchandise throughout Southern Europe, in Italy, Spain, Portugal, and Greece. Mondo TV’s initial focus will be on apparel and accessories. Additionally, the company will introduce the TETRIS brand as novelty gifts, gadgets, back to school items, and toys. Products are expected to be announced in Fall 2012, with a rich roll out in 2013.

“We are very excited to work on the TETRIS project,” says Guido Berte, General Manager at Mondo TV Consumer Products. “We are eager to help expand one of the world’s most iconic names across Southern European territories, where we anticipate a wide demand for fun, TETRIS themed apparel and lifestyle products.”

TETRIS branded products are sold worldwide in more than 50 languages. With hundreds of millions of games sold over the last 28 years, the TETRIS brand is stronger than ever and continues its year over year growth. Over 132 million paid mobile downloads have made the TETRIS game one of the best-selling mobile games in the world. As many as 35 million TETRIS Battle games are played daily on Facebook, with over 1 billion played monthly in 95% of the world.

For more information on TETRIS branded products, please visit www.Tetris.com.




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