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June 29th, 2012
Artist Jen Callahan adapts Coastal Art for C & F Enterprises

Home Décor and gift powerhouse C & F Enterprises has licensed Coastal artist Jen Callahan for a new coastal home accessories line to debut at markets this summer.

Callahan’s designs for C & F include a line of four oversized home dec pillows on canvas with high resolution art transfer to maintain the integrity of the artist work. The designs are bright, impressionistic paintings of sea life, with a whimsical nod to color. Great movement in her brushwork adds vibrancy and life to the creatures and moving landscape. The four pillow designs feature a sea turtle 18″ x 18″, jelly fish 18″ x 24″, heron 18″ x 24″ and blue crab 18″ x 18″. A coordinating turtle hooked 2′x3′ accent rug is also available in the collection.

Retail prices for the pieces range from $40 to $45.
Jennifer Sheridan, National Sales Manager, comments “Jen Callahan is a vibrant artist whose bold use of color and movement evokes the animation of the sea onto canvas. We have adapted her beautiful water colors into home décor and tabletop accessories. Coastal home accents are a strong category for C & F and Gallerie II and we are thrilled to add this great new talent to our family of artists.”

Callahan is an award winning artist who enjoys mixing painting techniques among watercolor, liquid acrylics, oils, heavy base acrylics painted like oil. Her work focuses mainly on coastal sea life, inspired by her love of the sea and her home near the waters of Virginia.

C & F Enterprises is a great partner, with a strong reputation in the industry for home linens and home accessories. I am excited about our partnership and the opportunity to translate my passion for coastal sea life to practical pieces that brighten a home,” claims Callahan.

C & F home linens deliver a welcoming and comfortable feel, enriched by beautiful color and a passion for quality, for a style that’s classic but always fresh. C & F Enterprises specializes in artist-designed bedding, table linens, holiday and home decor for the specialty retailer.

C&F exhibits at AmericasMart Gift Mart in Atlanta, Building 2, Suite 1435, World Market Center Las Vegas, Building C, Suite 701, the New York Textile Show, 295 Fifth Avenue, Suite 1006, The Dallas Market, Suite 321, The Chicago Market, Suite 13-261, High Point Market, Booth M- 3033, and the New York International Gift Fair, Booth 7462. View C & F merchandise at Independent Representative Showrooms: Omni Sales Group in Dallas, Flemming Chalef in Los Angeles, BB & Company in Minneapolis, The Dolan Group in Columbus, Jaybe-El Associates in New England, J&C Associates in Orlando/Ft. Lauderdale and Jenny Hammons in Seattle. Contact your sales representative for showroom appointments or contact sales@cnfei.com for information. Contact: Kimberly Haden

Marketing Communications and Innovation Manager
C & F Enterprises, Inc. and Gallerie II
819 Bluecrab Road
Newport News, VA 23606
(757)310-6121
khaden@cnfei.com

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