Oct 9, 2013

CMC Debuts New Resources, New Men’s Market & Special Event to Celebrate It’s 50 Year Anniversary During LA Fashion Market

The California Market Center (CMC) will be presenting thousands of Spring 2014 collections to buyers, Sunday-Wednesday, October 13 – 16, 2013, during Los Angeles Fashion Market. Resources will be featured throughout hundreds of the CMC’s showrooms, in addition to special exhibit areas SELECT Contemporary Tradeshow and TRANSIT Footwear & Accessories Show, and the debut of Los Angeles Men’s Market on AREA4. To complete the Market experience, buyers and industry guests are invited to attend various special events, including the CMC’s 50th Anniversary Reception and keynote speech by Mayor Eric Garcetti, on Monday, October 14, from 5:00pm – 7:00pm in the Main Lobby, and a variety of hospitality perks throughout each day.

The CMC has numerous resources debuting this Market. New showrooms and companies include Miilla and Monoreno by Mur Corporate Showroom in Suite B598, Nikkie’s Threads in B520, Zak Brand in B427, Hyden Yoo in B485, Joy U International in A389, Citilife Clothing in A393, 3 Mens Suites in A494, Fashion Connect in C438, Izma Models in A711, Evolution & Creation in A819, Relevant Theatricals in A766, Style Tree in A818, Just One in B813, Epoch Apparel Group in B811, My Fashion in B885, Damsel in Distress in B890, The Style and Line in A888, D-Lux Brands in A858, Port To Port in C998, Emeria Handbags in A1075, Victoria Textile Group in A1167, and MNK Apparel in A1259, plus others. Furthermore, new fashion lines that can be found within the CMC come this Market include Little Mistress, See U Soon, Ballast Time Pieces, Tricots Jean Marc, Let It Rain, Pink Cosmo Handbags, Joy & Co, Bentevi Swim, Muche at Muchette, Battise Designs, Et Compagnie, to name a few.

“We like to expand our brands and show our collections, and we believe the CMC is the right place to start,” said Vincent Song of Miilla and Monoreno by Mur, Suite B598. The showroom debuts this Market as part of the fast growing Young Contemporary showcase now located on floor 5B.

Furthermore, participating brands in Los Angeles Men’s Market in AREA 4 on the fourth floor include B Wing, include Altru, Athletic Recon, Ben Sherman, Billionaire Boys Club, Brixton, Brothers Marshall, Clae Footwear, Cult of Individualty, Genevalab, Ice Cream, Incase, Iron and Resin, Junk Food Clothing, Kill City, Leibal, Lifetime Collective, M. Cohen, Matix, Marshall Headphones, Meister, Native, NEUW, Original Penguin, Primitive, Sole Bicycles, Stitches, Stone + Cloth, Stussy, Third & Army, TOMS, Under Two Flags, and Weekend Offender, plus many more.

“From men’s accessories collections by Herschel Supply Co, Komono, Urbanears, G-Shock, Super Sunglasses, clothing collections by Zanerobe, OBEY, 10 Deep, Huf, Unyforme, SLVDR, and footwear by Alife, Native, Generic Surplus, LA Men’s Market will offer a convenient and efficient opportunity to see top men’s brands and discover new brands to shop,” stated Kellen Roland, President of The NTWRK Agency, Suite B413.

As part of LA Fashion Market, an extended SELECT Contemporary Tradeshow will be taking place in the Fashion Theater, Main Lobby on Sunday-Wednesday, October 13 – 16. This edition of SELECT presents a slew of new exhibitors to SELECT, which include BePop Wearable Art, Black & Vanilla, Dolceoro Gioielli, Hobo International, Jane Basch, Lavanya Coodly Signature, Mamie Ruth, Nuciano, PAOLA TI, Kleymac, Lio De Faldas, BCN Brand, Kavra de Formentera, Mi & Co., Ripley Rader, Kasia de Gelaque, T Arrigioni, and Vipavadee. Furthermore, noteworthy returning contemporary brands that will be found at the show include Magaschoni, Deepa Gurnani, Inge Christopher, Whiting & Davis, Azaara, Beagle House NY Inc, Flora Bella, Gillian Julius, Jenny Rabell, Krysia Renau, Kybele Sterling, Linda Richards, Lines of Denmark, Ilse Jacobsen Hornbaek, Aspiga, Marchez Vous, Beyond Skin, Ivylee, Marcia Moran, Minnie Rose, Sogoli, Streets Ahead, Theia Jewlery, TLC&you, and Vyda Victoria, plus others.

Also featured Sunday – Tuesday is TRANSIT Footwear & Accessories Show, presented in the CMC’s Penthouse, 13th floor. Brands exhibiting at TRANSIT will include L’Amour des Pieds, Jay Adoni, Aerosoles, Angeles Shoes, Antelope, Franco Sarto, BCBG Max Azria, Jessica Simpson, Lucky Brand Footwear, Vince Camuto, Charles David, Chinese Laundry, Nicole, Poetic Licence, Madeline, Axiom, Corkys Footwear, Luichiny, DV by Dolce Vita, DV8, Dr. Scholl’s Collection, ABS Allen Schwartz, The Frye Company, Gentle Souls, Grey City, Heart Soul, Toscanella, Naughty Monkey, Not Rated, Naturalizer, Naya, Bzees, Nomad Footwear, N.Y.L.A Shoes, ONEX Shoes, Kelsi Dagger Brooklyn, Restricted Footwear, Rocket Dog, Seychelles, Ella Moss, Splendid, Betsey Johnson, Steve Madden, Steve Madden Kid’s, Superga, Wanted, Vaneli, Sesto Meucci, Eric Javits, Kensie, XoXo, Yellow Box, and YRU, among others.

Monday evening, buyers and industry guests are invited to the LA Fashion Market Reception, in conjunction with the CMC’s 50th Anniversary. The California Market Center officially opened for business in 1963. To commemorate 50 years as being the cornerstone and heart of the Los Angeles fashion industry, a reception will be taking place in the CMC’s Main Lobby from 5:00pm – 7:00pm on Monday, October 14, 2013. Mayor Eric Garcetti will be a keynote speaker at the event, and Jaime Lee, President of the CMC, will lead a champagne toast. Furthermore, the event will include a fashion installation highlighting fashion trends over the 5 decades, featuring vintage outfits from The Way We Wore, red carpet entrance, live band Ground Control, passed hors d’oeuvres, and refreshments.

Additionally, buyers and attendees can expect numerous perks and giveaways, including Snack and Sip stations on various show floors, offering Luna Bars, Honest Tea, Dry Soda, and Vita Coco Coconut Water.

The Spring 2014 Los Angeles Fashion Market will take place Sunday – Wednesday, October 13 – 16, 2013 at the California Market Center. Market hours are 9:00am- 6:00pm daily.