Mar 14, 2014

NYNOW365 Generates 10,500 Leads in First Ten Months

In just 10 months since its launch, GLM’s NYNOW365, an image-based online product directory, has generated 10,500 leads between buyers and suppliers utilizing the website to buy and sell home and lifestyle products. Designed to promote and enhance NY NOW™, the Market for Home + Lifestyle (formerly NYIGF®), NYNOW365 currently contains more than 58,000 products from nearly 1,500 NY NOW exhibitors.

“Use of NYNOW365 has evolved from its start as a retailers’ sourcing portal to become an active lead generation site for suppliers,” said Christian Falkenberg, NY NOW director and GLM senior vice president. “More than half of NY NOW’s 2,800 exhibitors have uploaded product information, and site registration has reached nearly 25,000 qualified buyers.”

To date, 24,867 retailers have registered, at no charge, to use NYNOW365 to source products, and to “like” and “pin” product information to their own product boards for future reference. Site users are also able to request more information from the exhibitors, create walking lists to use at NY NOW and save favorites to their own collection of image boards. Products are featured in more than 20 categories, including contemporary design, home textiles, handcrafts, gourmet housewares, decorative accessories, personal care and wellness and home furnishings.

The site, available online at www.NYNOW365.com, was created in February 2013 as the industry’s online destination for sourcing new, trending products 365 days a year. The site has generated 8.5 million product “views” so far, and the ten million mark is expected to be surpassed within weeks.

NY NOW, the Market for Home + Lifestyle, will run Saturday, August 16, through Wednesday, August 20, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – will encompass 100,000 products in 400+ product categories. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online at www.nynow.com.