Dec 17, 2014

ALEX BRANDS Acquires Shrinky Dinks

ALEX BRANDS® announced today that Shrinky Dinks® has joined its family of brands, which includes ALEX TOYS® , POOF®, SLINKY®, SCIENTIFIC EXPLORER®, IDEAL®, ZOOB®, BACKYARD SAFARI®,ZILLIONZ® and CITIBLOCS®.

Shrinky Dinks® is a globally recognized toy brand offering a wide variety of products and play patterns based upon plastic sheets that can be cut, colored and then shrunk and hardened into an endless amount of original designs. Shrinky Dinks® has been providing decades of fun and amazement for girls and boys around the world since its invention in 1973. ALEX BRANDS®historically licensed the Shrinky Dinks® brand for use in the ALEX TOYS® product line. Shrinky Dinks® joins a growing collection at ALEX BRANDS® of Made in USA products including POOF® foam balls and many SLINKY® products.

“Our selection of Shrinky Dinks® licensed kits has been an important and successful part of our product line,” said Neil Friedman, President and CEO, ALEX BRANDS®. “This acquisition is a great opportunity to further leverage the Shrinky Dinks®brand and play pattern across many of our toy lines. We are also proud to add yet another Made in the USA offering to our product portfolio. ”

The collective ALEX BRANDS® toy line, sold worldwide, includes more than 2,000 high quality products spanning the diverse categories of preschool and infant toys, games, magic sets, seasonal toys, role play items, science kits, construction sets, craft & activity kits, bath toys, art supplies and Made in USA products from both POOF® and SLINKY®.

ALEX BRANDS® is a portfolio company of Propel Equity Partners, a private equity firm focused on investing and creating value in leading consumer brands. Propel Equity Partners acquired POOF-SLINKY® in July 2012, FUNDEX GAMES® in December 2012, ALEX TOYS® in May 2013, ZOOB® in September 2013, and Summit Products LLC and CITIBLOCS® in May 2014.