Feb 24, 2015

VHC Brands, Inc. Launches New Bedding Line, Bella Taylor Home

VHC Brands, Inc. has added Bella Taylor Home; a bright, eclectic collection of bedding and accessories, to its family of lifestyle offerings.

“Bella Taylor Home is a completely new look for VHC in top-of-bed. We are known for traditional, vintage and rustic looks, so we are excited to approach a broad new buyer base with Bella Taylor Home,” stated Ken Kline, VHC Brands, Inc. CEO.

Six (6) collections are available for preorder and review now. Colors are bold and saturated in designs that reflect a mix buyers with the same home décor sensibilities. Thirteen (13) additional ensembles will be rolled out in July for late summer/fall 2015, with a larger product offering scheduled for December.

Product details include prints, hand quilting finishes, ruching, patchwork, and voile cotton fabrics. Bella Taylor Home is the brand for the trendy top-of-bed and home textile consumer who is seeking a high quality product in a mid-price level.

“We are able to leverage our scale and expertise in design, sourcing and logistics across a completely new look as we expand our retailer base,” continued Kline. “Retailers can expect expansions of Bella Taylor Home offerings to include throws, rugs, holiday and kitchen for a complete resource in the near future.”