Jun 18, 2015

Boston International to unveil transformations at AmericasMart

Boston International of Franklin, Massachusetts, has unveiled a new logo marking the most dramatic change in the company’s visual identity since its inception in 1986. The new logo communicates the company’s new direction — “modern” and “evolving” — by utilizing the company’s nickname, “BI,” and capturing the artistic nature of the company through a hand-drawn, exclusive font and watercolor effect.

“The launch of our new logo kicks off a new era at BI that represents new directions, new partnerships and ongoing collaborations with our existing relationships,” said Pam Metz, president of Boston International. “It’s one symbol of the many exciting developments to come.” The company is celebrating its new logo with a launch party and fashion tote giveaway in their showroom at the Atlanta International Gift & Home Furnishings Market.

Boston International will be in showroom No. 819 AmericasMart, Building 2, eighth floor from 6 to 8 p.m. Friday, July 10.

For more information, visit Boston International’s website.