Aurora World launches new website
Aurora World, a global leader in plush toys and high-quality gift products, has relaunched its website. The long-established company’s objective is to enhance the quality of the online experience of its ever-evolving brand.
More attractive and functional than its predecessor, the site now offers a cleaner, easier-to-navigate design with clearer accessibility of Aurora World’s most popular categories: Sea Sparkles, Miyoni, Gnomes and My Little Pony. With convenience in mind, the site now allows visitors to search by theme, brand or license.
The new site demonstrates the scope of Aurora’s more than 3,500 products with easier exhibition and provides quick access to information. Designed for trade and consumers alike, the site clearly notes the awards the company has received and the trade shows it attends.
New lifestyle images provide a more streamlined look and the site now offers seamless transition for viewing on mobile, tablet and desktop.
“The new website is an exciting opportunity to make a statement about our brand and to create greater visibility for Aurora World’s exceptional array of products,” said Michael Kessler, the company’s senior vice president of Sales & Marketing.
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