Feb 3, 2016

NY NOW and Apartment Therapy announce Best in Market Award winner

NY NOW, the Market for Home, Lifestyle + Gift, in conjunction with Apartment Therapy — a digital resource that provides daily inspiration for decorating, DIY projects, renovating, de-cluttering and massaging interior spaces — announced the winner of the Best in Market Award for the winter 2016 market. The Stagg Pour-Over Kettle by Fellow received the Best in Market Award. “We at Fellow are thrilled to accept the Best in Market Award from NY NOW for our Stagg Pour-Over Kettle,” said Jake Miller, founder of Fellow. “We believe that coffee lovers should have fun with the craft of brewing, and our new Stagg Pour-Over Kettle brings aesthetics and functionality together to perfect the pour-over.” NY NOW’s Best in Market Award recognizes one extraordinary product that stands out among the nine category winners of the Best New Product Awards. Judges from Apartment Therapy, including CEO and founder Maxwell Ryan and managing editor Carrie McBride evaluated the nine products. “I’m honored to be NY NOW’s ‘Best in Market’ judge this year and equally as excited to name Fellow as the winner for its Stagg Pour-Over Kettle,” said Ryan. “I was impressed with all of the finalists, which were designed with innovation, utility and style in mind, but the Stagg Pour-Over Kettle was the stand-out product for us because of its craftsmanship, design and potential.”

The Stagg Pour-Over Kettle by Fellow — part of the Tabletop + Gourmet Housewares section of the HOME Collection — melds a handsome design with flawless functionality to create the perfect pour-over. It has a brew-range thermometer that highlights the optimal brew temperature, a precision pour spout, and a counterbalanced handle that shifts the center of mass closer to the user’s hand for an easier pour. “The contenders for the Best in Market Award represent the leading edge of design and function at the winter market,” said Randi Mohr, co-director and vice president, NY NOW. “Maxwell and his team at Apartment Therapy certainly had a hard task ahead of them, but their intuition and design-centered taste guided them to a product that we agree stands out among the pack.”