May 4, 2016

Chavez for Charity to receive Industry Achievement Award

Gift for Life, the gift and home industries’ sole national charitable organization, has announced Chavez for Charity will be honored with the Gift for Life Industry Achievement Award during the 65th Annual Retailer Excellence Awards, taking place on Sunday, August 21, 2016, in New York City. The award recognizes overall excellence and contribution to the gift and home industry. Chavez for Charity is a leading fashion jewelry & accessories company that is unique in its mission and has a purpose much greater than profits. Supporting their trademark phrase ‘Colors for Causes’, for every product sold, Chavez for Charity donates 25 percent of profits to charitable causes worldwide.

Founded in 2013 by Julie Marie Chavez and Joe Cerbo, Chavez for Charity has raised more than $1 million for their partner charities. The company’s coveted collection of colorful jewelry and iconic bracelets are available in more than 6,000 stores across the U.S. and Canada. As of January 1, 2015, 25 percent of profits from the sales of Chavez for Charity’s Signature Collection black bracelets, necklaces and earrings, have supported Gift for Life.  Additionally, in connection with World AIDS Day 2015, 25 percent of profits from the sales of Chavez for Charity’s World AIDS Day bracelets – black accented with red detail to symbolize hope and solidarity with HIV-positive people and those living with AIDS – also benefitted Gift for Life.  To date, Chavez for Charity has donated over $50,000 for HIV/AIDS treatment, prevention, education and advocacy.

“Chavez for Charity was founded in order to support a range of charitable causes that make a difference in people’s lives,” said Joe Cerbo, co-founder and CEO. “Julie and I are honored to accept this award on behalf of our loyal employees, rep groups and customers, as well as the causes and organizations we support such as Gift for Life.”

“We deeply appreciate Julie and Joe’s dedication to supporting more than ten charitable organizations, among them Gift for Life,” said Frank Joens, Chair of the Gift for Life board. “No company has created a more compelling, stylish, and rewarding partnership program. Their tremendous success story in turn becomes our success story.”

Each year, Gift for Life hosts events throughout the U.S. benefitting DIFFA. The primary mission of Gift for Life and DIFFA is to eradicate the AIDS pandemic in the U.S. Working together, Gift for Life and DIFFA will continue to raise funds for HIV/AIDS service and education programs.