May 3, 2016

Mud Pie supports March of Dimes at 2016 Atlanta March for Babies

Team Mud Pie joined the March of Dimes on Saturday, April 30, 2016, at the Georgia World Congress Center to March For Babies during a 5k in downtown Atlanta. For the fourth year, since forming a partnership with March of Dimes, Mud Pie employees, family, friends and pets gathered to knock out premature birth – the number one killer of babies. Mud Pie welcomed walkers to their sponsor tent and gifted them with baby socks, explaining their partnership with the non-profit that was created in 2013.

Mud Pie developed a signature partnership in 2013 to help raise funds for the March of Dimes through the sale of baby socks and soft headbands.  Through this alliance, Mud Pie contributes a dime for each soft headband and pair of baby socks sold.  To date, the program has generated over $360,000 in donations and the partnership has been so well received that Mud Pie has guaranteed an additional $150,000 donation for 2016.

“Our support of the March of Dimes is a part of the culture here at Mud Pie, and our sponsor booth at the Atlanta walk is always the most spirited,” said Ellen Fruchtman, director of public relations for Mud Pie. “This year, Team Mud Pie cheered extra loud when March of Dimes honored us with the Best Overall T-shirt Design Award.” Leading up to the March for Babies, Mud Pie headquarters kicked off the celebration with an Executive Diaper Changing Contest. Throughout the month of April, employees hosted a bake sale, a company-wide cookout and a Penny War, raising a total of $3400 to support the work of the March of Dimes.