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Ideas for Gift Retail Success
Whether it's best practices in staff management or tips for the most effective visual displays, these articles provide ideas for success in all areas of your gift retail business. Industry Challenge: An in-depth treatment of particular challenges and issues faced by gift retail professionals. Display Inspirations: Cost-effective ideas for stunning retail displays. Before and After: Profiles of gift shops that have changed one business strategy with positive results. Growth Strategies: Ideas to grow your gift retail business. Management: Professional tips to successfully manage all aspects of the gift retail business. Marketing: Ideas for successful marketing, and public relations strategies for gift shops. Operations: Best practices in the gift retail business. Parting Shot: The last word in gift retail. 
Sales Despite Slowdown?With somber news about the economy hitting the airwaves every day, GIFT SHOP talked to gift retailers and experts around the country to see how sales are faring. Find out what retailers like you are doing to weather the slowdown, and what you can do to keep sales strong at your store. Continue Reading... Virtual Business, Real Profits?The Internet is rapidly rewriting the rules of retail. Online sales account for an increasing chunk of total retail sales every year. What lessons are in here for you? GIFT SHOP visits with retailers of all stripes—ones who are diving headlong into e-commerce, and others who are not—to find out. Continue Reading... 
In-Couraged to ChangePatti Harbin took her store, In-Courage, from a business without a storefront to a thriving 3,600-square-foot enterprise in just four years. Find out the secrets behind this San Antonio retailer's continued success. Continue Reading... Web RedoA trendy boutique. A website that didn't quite get the message across. Find out how Los Angeles' Wicati boutique retooled its website to make it more reflective of the store's marketing image. Continue Reading... 
Display InspirationsIt's official: The green revolution is here to stay. As your customers become more eco-conscious, now is the time to incorporate elements borrowed from nature into your store's displays. Continue Reading... Sensational AppealYou already know to pay attention to visual displays and to attract customers by putting out testers. But did you know that these small touches add to the sensory shopping experience? Here's a primer on how your store can add to its sensational appeal—without sensory overload! Continue Reading... Color SellsIt's one of the first lessons in visual merchandising—color sells! What's more, you don't need a big budget to create stunning displays with color. Here's how you can use your store's merchandise to create colorful, high-impact displays that work. Continue Reading... Holiday Holly JollyWhen it’s the holidays, every bit you can do to draw your customers in, helps. A dash of creativity is all it takes to create effective displays and make this retail year your merriest ever. Continue Reading... Sign LanguageIn-store signs may seem commonplace, but an attractive sign placed strategically can attract customers and boost sales. Learn the tricks behind high-impact signs that lure your customers' attention and their wallets! Continue Reading... 
Gift Registry 101A gift registry is a sure way to get customers in the door. And if you play it right, you can really push those add-on sales. Here's what you need to do to set up and maintain a successful gift registry. Continue Reading... Working the WebDoes your store have an online avatar? If not, now is the time to get one. Find out how you can use the Internet to add credibility to your business and drive traffic to your store. Continue Reading... 
Advertise!You have stocked your shelves with unique merchandise and hired great staff. Now you need to drive traffic to your store! Targeted and regular advertising needs to be a critical element of your store's marketing strategy. This two-parter shows what works, and how to get the most out of your advertising dollars. Continue Reading... The Price is RightPrice your products too high and your customers shy away. Price them too low and you bite into your profits. Find out what pricing strategies will bring satisfied customers to your shop, over and over again. Continue Reading... You're Hired!Whether you are a rookie owner looking to hire new staff or an old pro thinking of expanding your sales force, the basic lessons of recruiting are worth remembering. Continue Reading... Working the Retailer-Rep RelationshipTerritory Managers. Vendor Reps. Do you like working with yours, or is it an uneasy alliance? Here are some ideas to help make this important relationship work for you! Continue Reading... 
Spring Into Action With In-Store Events
Scents Make DollarsProponents of sensory marketing say it encourages customers to linger (and therefore buy more) in your store. The big boys spend millions on sensory marketing, but can it work on a limited budget in your store? Find out. Continue Reading... Get CoveredPress coverage is an important part of your store's marketing and public relations strategy. Find out how you can impress the press and get noticed! Continue Reading... 
Rethink Your Store's Back RoomPut your store's back room on your spring cleaning to-do list. Here are 10 steps to remember as you reconfigure your back room and help your business become an efficient and well-oiled machine. Continue Reading... What the Economic Stimulus Act Means For Your Business
Look Before You BuyReady to invest in software upgrades or POS improvements in your store? Here is a list of 10 mistakes to avoid when selecting retail management software. Continue Reading... 
Back Room BasicsWant to bring some order to your store's back room? Here's a layout that can help. Continue Reading... Splashy SalesWater can be used very effectively to create a sensory experience in your store. Here are some displays that effectively incorporate this soothing element. Continue Reading... Vital SignsAn effective outdoor store sign is legible, conspicuous, creative and inviting. See how it can be used as an extension of a gift shop’s marketing and branding strategy Continue Reading... |
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Looking to drive more traffic to your store in the coming months? Here are some ideas that might work. 
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