social media

Tips to protect yourself when collaborating with influencers on social media

It is not uncommon when scrolling on social media to run across dozens of influencers and their posts regarding products and services that we all need or want. So, what exactly is an influencer and... more »

Retail Chat: Branding in Motion

Ever feel like the only store on earth that hasn’t made a social media video? You’re not alone. In fact, 1 in 4 retailers report being initially “intimidated” to enter the video space – including... more »

Increasing Your Social Media Reach

When it comes to the ever-changing algorithms of social media giants like Facebook, Instagram and Twitter, keeping your store’s organic reach steady can be a challenge. Whether you’re taking on the challenge of building your... more »

Top Marketing Trends to Avoid

In a world where digital has become an integral piece of every retailer’s marketing strategies, there is only one thing worse than having no strategy at all — having a bad digital marketing plan based... more »

Pinterest details most-searched holiday gift ideas

Pinterest recently released its annual holiday gift guide, highlighting the most-searched holiday gift ideas on the platform. These gift guides can provide retailers with valuable insights into what consumers are looking for this holiday season. ... more »

The Only Way to Market

Everyone you know has an opinion on how you should be marketing your business, and I guess I’m no different when it comes to this article, but I can’t help myself. I am so excited... more »

Making Facebook work for your business

Here are 10 very basic things to do to make sure your Facebook page is working for you and not against you. No. 1: Choose a custom username and URL. Does the URL on your... more »

How Small Businesses Can Nail Social Marketing

For many independent business owners, embarking on a full-blown social media program can seem like a daunting journey into unknown territory. Thankfully, the payoff is worth the effort. When done right, there’s massive potential for... more »