Winter 2012
Sparkling Jewelry Trends By Sharon Naylor

Symbolism

Spiritual, symbolic, sentimental jewelry is hot right now, from tree of life symbols to ‘evil eye’ and yoga-inspired ‘om’ symbols. Consumers express their values, wishes, and personalities through their jewelry, and in these trying times, any ‘good luck’ charm or symbol is a strong-seller.

One of the biggest sellers right now is the ‘evil eye’ charm that is touted as protecting against negative influences. At Love and Lucky by Cara Fiori, you’ll find a range of ‘evil eye’ charms and pendants presented within this season’s trends. The company also sells Lucky Karma Bracelets.

Gemstones infused with meaning add personalization to charms and pendants. At Michal’s Imports, you’ll find Mariana Jewelry, which capitalizes on this trend:

Rose Quartz: Love
Aquamarine: Courage and protection
Amethyst: Peace and strength
Carnelian: Passion
Clear Quartz: Power

Display signage enticing buyers with the symbols of each type of crystal, gem or stone, as well as birthstone charts, to encourage these jewelry purchases.