Mar 16, 2007
GUND Introduces Fun, Fanciful New Brand of Animated Plush Pals

Edison, NJ – GUND is delighted to introduce GUNDFun, a new brand filled with lovably light-hearted plush companions. From gators to grizzlies and pigs to ponies, GUNDFun’s vocal collection of furry friends is sure to enchant kids and adults alike.

“GUND prides itself on bringing creative and quality products to the marketplace,” said Jim Madonna, President of GUND. “The introduction of movement and voice takes our plush to a whole new level, and we feel collectors young and old will embrace the unique and cheerful characters in GUNDFun.”

The first plush pal introduced under the new brand, Storytime Bear is a cuddly, animated companion that reads the treasured Christmas classic “Twas the Night Before Christmas.” Debuted in December 2006, Storytime Bear is festively dressed in a red and white Santa hat and holds a plush covered green book artfully embroidered with the poem’s title. Press the bear’s on/off switch, located on his paw, and watch in wonder as his mouth and head move as he reads his favorite Christmas poem. Storytime Bear measures 16.5″ and comes complete with 3 AA batteries.

A must-have for any Easter parade, snowy white Bunnard is a cute and quirky cottontail with big bunny teeth and a cheerful purple polka-dotted bowtie. This boppin’ bunny loves to dance – and he’s looking for a partner! Press Bunnard’s on/off switch, located on his paw, to hear “Bunny Hop Rock” play as his floppy ears lift up and down and his head moves to the music. Bunnard measures 10.5″ and includes 3 AA batteries.

This Father’s Day, offer respite to busy dads with Don’t Worry Be Happy Goober. Everyone’s favorite full-bellied brown bear takes a laid-back approach to life and offers sound advice for doubting dads, “Don’t Worry, Be Happy!” Lovable 12″ Goober lounges comfortably on his side and wears a removable #1 Dad pin on his chest. Press his paw to hear “Don’t Worry, Be Happy” play as his mouth moves and foot taps to the music. Includes 3 AA batteries.

Give new graduates another reason to smile with 25″ Allie G, a super soft and silly alligator with friendly eyes and a toothy grin. This groovy green gator wears a removable #1 Grad pin and features an on/off switch on his foot. Press the switch to hear “See Ya Later Alligator” play as Allie G’s mouth opens and his neck and tail move to the music. Includes 3 AA batteries.

Go hog-wild with Arnold the Snoring Pig, a cute, quirky companion sure to put a smile on anyone’s face. Arnold’s oversized snout, curly pink tail and I’m-so-sleepy expression make him a cheerful gift for animal lovers of all ages. Press Arnold’s hoof and the 16″ snuggly swine comes to life, moving his ears, mouth and body as he happily snores the day away. Includes 3 AA batteries and On/Off switch.

Pint-sized pony-lovers will adore the Prance and Play Horse, a pretty brown pony with white nose, black mane and red bridle. A fresh take on the classic “broomstick” toy, 38″ Prance and Play adds a delightful new dimension to make-believe: press the pony’s on/off switch, located on his ear, to hear neighing and galloping sounds. Includes 2 AA batteries.

With the exception of Storytime bear, the GUNDFun characters will make their debut at Toy Fair New York in February 2007.

About GUND

GUND is known worldwide for its top quality, soft and huggable plush designs and gift products. Award-winning GUND products appeal to all ages, from infants up, and are perfect for both play and collecting. The 108-year old company is based in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Japan, Australia and South America. GUND products may be found in gift, specialty, toy, book, museum and department stores and many other retail outlets. To find your nearest retailer, visit gund.com


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