Jun 3, 2008

High Intencity Ventures to the World of Hair

Fair Lawn, NJ – High IntenCity, known leader in the girls’ accessories industry, ventures into the world of hair. The company unveils hair collections and adds the new segment to an established assortment of jewelry brands for girls, tweens, and teens. High IntenCity translates popular icons and hot licenses onto a selection of embellished head wraps and charmed elastic sets.

In true High IntenCity fashion, each 10 piece hair elastic set comes on a ball chain with a large matching charm meant for girls to accessorize whatever they please. Adorably trendy, retro-reminiscent sets like a cupcake, rainbow, monkey, and princess style feature brightly-colored elastics with apropos words and graphics.

Girls can also do their doos with licensed 10 piece sets dedicated to Hannah Montana, High School Musical, Hello Kitty, and Mr. Men Little Miss.

On the licensed note, High IntenCity introduces stretch nylon head wraps devoted to Disney’s “IT” properties. Girls have a choice to don Hannah Montana, HSM, or The Cheetah Girls. The nylon head wraps offer tye-dye styles featuring images of the tween dreams framed in metallic studs or solid nylons embellished with studs that spell out the property names.

Renee Levy, President of High IntenCity, comments, “Introducing hair accessories comes as a natural extension to us. We have special signature touches that translate so seamlessly from jewelry to hair. We add a fresh edge to hair with surprise elements like studs and charms that are so prevalent in our jewelry.” For more information or to request editorial images or samples please contact Jacquelyn Doran-Blauvelt.

About High IntenCity:
High IntenCity Corp. is a leading manufacturer of high quality fashion jewelry and accessories, primarily focused on girls, tweens and teens. Company-owned brands include CHARM IT!, CHARM IT! co-branded licensed collections, Jewels Girls Love to Wear, The Princess Collection, and i CARE, available through specialty apparel, gift, and toy boutiques as well as premier department stores. Within the specialty division, licensed collections include: The Hello Kitty Collection, The Disney Tween Collection, and The Little Miss Collection. The private label division designs and manufactures collections under license for Disney, Sanrio, Nickelodeon, and Chorion Silver Lining.

Private label distribution is geared towards department stores and mid-tier retailers. In 2007, License! Global magazine selected High IntenCity as one of the Top 100 licensees based on licensor / retailer nominations. High IntenCity Corp. is a privately-owned company founded in 1993 and based in Fair Lawn, NJ. For more information please visit www.highintencity.com.